A 5-Minute Guide to How TV Ratings Work

By Kasia Cieplak-Mayr von Baldegg

How do Nielsen's mysterious TV ratings work? It seems like no one really knows, and now DVR viewing has added yet another layer of intricacy to an already baffling methodology. 

When ESPN tasked creative agency JESS3 with explaining the complex system in just five minutes, they decided to say it with puppets. The 1970s SportsCenter-inspired look and retro music recall an era when it felt like Sesame Street could in fact teach us everything we needed to know about how the world works. 

To see the amazing amount of work that went into the project, check out the behind-the-scenes video:

For more work by JESS3, visit http://jess3.com/. 

This article available online at:

http://www.theatlantic.com/entertainment/archive/2011/09/a-5-minute-guide-to-how-tv-ratings-work/245878/