The Only Thing I Will Say About Super Bowl XLV

By James Fallows

While waiting for the new shift of Guest Bloggers to arrive tomorrow...

I did dearly love that Eminem commercial for Chrysler, right down to the inspired sign-off line, and wanted to see it again. In case you had the same thought, or didn't see it in the first place, here you go:



This is the kind of tough-love nationalism we can use more of. (Yes, yes, I know that Chrysler is owned by Fiat -- but the factories and much of the supply chain are in the U.S.) And yes, I know the ad's message is not really "nationalism" -- it's "city-ism," but with spillover spirit for the country as a whole. Still, the imagery, music, and narration especially in the 30-second stretch starting around time 0:35.... very impressive. And, the part after that too! Congrats to whoever conceived this and pulled it off.

That's it. Back to "writing," and over to the Guests.

This article available online at:

http://www.theatlantic.com/entertainment/archive/2011/02/the-only-thing-i-will-say-about-super-bowl-xlv/70849/