Well this would have cheered him up: Sterling's Gold: Wit and Wisdom of an Ad Man, the character's fictional memoir, is set to be published by Grove/Atlantic in November. MediaBistro has an excerpt:
After devoting most of my life to the nefarious trade known as advertising, I thought it was time to share some of the pearls that I've been fortunate enough to accumulate. Now keep in mind that oysters don't open easy and every one of those gaudy baubles started off as a grain of sand.
As you may find out, I'm not a writer.
Read the full story at MediaBistro.
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