'Conan' Print Ad Features Beard, Owl

By Eleanor Barkhorn
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TBS

The first print advertisement for Conan O'Brien's new television show, Conan was released yesterday, and it features two things sure to please followers of Internet memes: The host still has the beard he grew after he left the Tonight Show, and he's got an owl perched on his shoulder.

O'Brien spent most of his career clean-shaven, but after he quit NBC in the wake of Jay Leno's return to late night, he grew a beard, which inspired a Twitter feed in its honor and countless fascinated blog posts. As for owls, they're a non-Conan-specific obsession of the moment, with websites devoted to photos of baby owls and hungover owls.

This is just O'Brien's latest attempt to target his TBS show to an Internet-savvy audience—he announced the name of his new program via a YouTube video that was first posted on the website Vulture. We'll see how this affects the content of the show itself when it premieres on November 8th—maybe he'll open his first show with a Lady Gaga cover?

This article available online at:

http://www.theatlantic.com/entertainment/archive/2010/09/conan-print-ad-features-beard-owl/62910/