Instead of measuring power via wallet or intellect, how do we measure influence? The evolving social web provides some substitute metrics for personal income and the master's degree. Influential sites like Stuff White People Like or Shit My Dad Says that began as low-maintenance blogs or Twitter feeds are testaments to the potential for power and influence in the high-velocity social space. At Fast Company, Austin Carr and social media guru Dan Zarrella have looked to Twitter as a way to measure celebrity influence.
By studying click-through rates--the amount of clicks a tweeted link receives--Zarrella was able to graph celebs' influence on their followers (see chart below). Some of the names are not so surprising (Ashton Kutcher), but others, including British actor Stephen Fry and poet laureate "Weird Al" Yankovic, may come as more of a shock.
Read the full story at Fast Company.
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