Deadline reports that the movie rights a book about the company have been acquired:
Michael London's Groundswell Productions has teamed with producer John Morris to acquire movie rights to the Ken Auletta book Googled: The End of the World As We Know it. They will use the book as the blueprint for a feature film that tells the story of Google founders Sergey Brin and Larry Page and the fast rise of the juggernaut web business that made them billionaires.
The book was published last fall by Penguin. Auletta, the media columnist for The New Yorker, chronicled a business that grew into a search engine-driven octopus whose $20 billion in ad revenue last year was more than the major broadcast networks combined. CEO Eric Schmidt predicted to Auletta that Google will become the world's first $100 billion media company.
Read the full story at Deadline.
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