Spice Girls: Where Are They Now?

By Alyssa Rosenberg

After word was briefly floated (though quickly quashed) last week that we were going to get another Spice Girls movie, I had a flashback to the international insanity that made the band an international phenomenon in the first place. They really were kind of inexplicable, weren't they? The market-testing that went into designing the bandmembers' identities was so crass and obvious that no one ever bothered to disguise it in the slightest. They couldn't dance. Their singing was wildly inconsistent. Even in their sweeter, lower-tempo stuff, their lyrics were insipid. That Girl Power was a corrupted feminism-lite needs no reiteration. And yet, they kind of mattered. However crazy so many of us were, the Spice Girls were a charming derangement that spoke to a genuine hunger for female pop stars. And they continue to kind of matter, not as global superstars, but as a memory of that hunger.


Certainly, the most persistently famous of them, Victoria Beckham, was possibly the least talented woman in the band. And today she's mostly famous for being famous, for having an incredibly hot husband and a relatively tacky wedding. But Beckham has a kind of integrity about her. She's been very up-front about the fact that she wasn't a good singer, and she hasn't embarrassed herself by lingering in a profession that for her really never should have been anything more than a passing phase. Her interest in fashion seems reasonably serious, and she may yet come into her own as a serious designer. In other words, she's succeeded by embracing the Spice Girls' emphasis on artifice and taken it up-market.

By contrast, Melanie C was always the Spice Girl I felt sort of sorry for. She was Sporty Spice, and was expected to be kind of plain and kind of tough. But she had the best voice of the group, and I was always rather pleased that she actually kind of made it as a solo artist. As a writer, she's written or helped write more British number ones than any other woman. When I was in the UK in 2000, I got hooked on this good little dance number she did, "I Turn to You" (which really deserved a better video):
See web-only content:
http://www.theatlantic.com/entertainment/archive/2010/07/spice-girls-where-are-they-now/60352/

...at least you're not coming aggressively down in the world, right?

This article available online at:

http://www.theatlantic.com/entertainment/archive/2010/07/spice-girls-where-are-they-now/60352/