Finally, a Movie Portrays Social Media as Something Other Than Evil

Jon Favreau's indie comedy Chef is pitched at foodies—but it has a lot of smart, refreshingly positive things to say about Twitter, too.
Open Road

In recent years, a new problem has emerged for filmmakers: how to represent digital communication onscreen. People go to the movies to see actors express emotions, but in the real world, we increasingly express ourselves in ways that are not particularly cinematic—texting, tweeting, video-chatting via a screen the size of a palm.

In the mid ‘90s, the first movies about the Internet – The Net and Hackers—used now-laughable computer-generated imagery to physically depict the web onscreen (perhaps this is where Ted Stevens picked up the notion of “a series of tubes”). You’ve Got Mail in 1998 was the first to seriously tackle the way digital communication could impact lives, but being adapted from an earlier film—1940’s The Shop Around the Corner in which two characters fell in love using letters—it treated email merely as an old communication style reincarnated.

As the Internet has become more pervasive, it hasn’t gotten much easier to portray. Some attempts have been strange: Last year’s The Secret Life of Walter Mitty inexplicably projected its protagonist’s emails onto natural structures, like the side of a mountain. More impressively, this year’s airplane hijack thriller, Non-Stop, creatively showed text messages onscreen in a fluid, situation-dependent way: They would blur when the character looked away, or shake violently due to turbulence.

But perhaps no film has so fully embraced the new ways that we communicate as Jon Favreau’s Chef. It is being marketed primarily as a movie for foodies, and it indeed does display a sensuous appreciation of a well-prepared meal. Favreau plays Carl Casper, an upscale Los Angeles chef who eventually ends up running a food truck, along the way giving lovers of fine dining and comfort eats alike plenty to drool over. But the culinary stuff is, well, a side dish. At its core, Chef is the story of a man whose life is ruined and then redeemed by social media.

The refreshing, innovative thing about the movie isn't just that Favreau has found a pleasing and convenient way to depict Twitter onscreen (tweets materialize in the air and then, when sent, fly off like a bird). Rather, it’s that social media turns out to be a catalyst for the protagonist's personal growth.

Carl is an aging Generation Xer who lives his life mostly offline. Sure, he has an email account and knows what YouTube is, but he doesn’t understand how social media works or what its value is. This becomes apparent after he fires off what he thinks is a private tweet to a food critic who gave him a particularly vicious and personal review. The obscene message goes viral, and an online war of words ensues. Eventually, Carl angrily confronts the critic at his restaurant, leading to a meltdown that’s captured on video and uploaded to YouTube, where millions view it. After the scandal, no one is willing to hire Carl. It appears that social media has ruined his life.

Presented by

Noah Gittell has covered film and politics for The AtlanticSalon, and RogerEbert.com. He writes regularly at ReelChange.net.

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