Various Wonder Woman movie projects have been stuck in development hell for more or less forever, but it looks like we'll finally be getting to see an on-screen Amazon princess in the near future. Zack Snyder is including the character in his Batman vs. Superman film; Gal Gadot has been cast. Wonder Woman fans rejoice!
Then again, maybe not so much. Wonder Woman as add-on bit player to the manly conflict on the marquee is a sadly familiar scenario to anyone who has subjected themselves to DC comics superhero product over the years. Batman and Superman are both very popular properties. Wonder Woman is the highest-profile female counterpart, but one who has had much less success in the last few decades (at least since the 1970s Lynda Carter television show).
As a result, she has become a perennial bit player — a kind of super-powered cheerleader for one or the other of the big two tight-clad boys. In Darwyn Cooke's much acclaimed 2004 comic New Frontier, for example, the main story is about Superman needing to accept and embrace his awesomeness; Wonder Woman is mostly there to advise and comfort and tell him his values are great before giving him the kiss that awakens him to his destiny. Similarly, in the 2001-2002 Frank Miller/Lynn Varley series The Dark Knight Strikes Again, Wonder Woman's main function is to inspire Superman … though this time by having sex with him. In Kingdom Come, from 1996, Wonder Woman has to convince Superman to come out of retirement — leading you to say, you know, why couldn't he have to get her to come out of retirement? Why's she always the one telling him how the world needs him, rather than vice versa?
This is especially frustrating because, initially, the whole point of Wonder Woman was that the world needed her and not Superman. William Marston, who created the character in the 1940s, was a psychologist and a committed feminist, and he conceived Wonder Woman as a superior replacement for the Man of Steel. In a 1944 article for The American Scholar, he noted that, "Superman and his innumerable followers satisfy the universal human longing to be stronger than all opposing obstacles." He added that "the wish to be super-strong is a healthy wish, a vital, compelling, power-producing desire." However, there was one problem:
It seemed to me, from a psychological angle, that the comics’ worst offense was their blood-curdling masculinity. A male hero, at best, lacks the qualities of maternal love and tenderness which are as essential to a normal child as the breath of life. Suppose your child’s ideal becomes a superman who uses his extraordinary powers to help the weak. The most important ingredient in the human happiness recipe still is missing — love. It’s smart to be strong. It’s big to be generous. But it’s sissified, according to exclusively masculine rules, to be tender, loving, affectionate, and alluring. “Aw, that’s girl stuff!” snorts our young comics reader. “Who wants to be a girl? And that’s the point; not even girls want to girls so long as our feminine archetype lacks force, strength, power. Not wanting to be girls they don’t want to be tender, submissive, peaceloving, as good women are. Women’s strong qualities have become despised because of their weak ones. The obvious remedy is to create a feminine character with all the strength of a Superman plus all the allure of a good and beautiful woman. This is what I recommended to the comics publisher.
Marston's goal with Wonder Woman, then, was to create a figure who would convince both girls and boys of the value of women and femininity. The whole point of the character is to present a female icon as heroic. Wonder Woman is the most important person in the world for Marston in part to inspire girls (and boys), but also mostly because the feminine virtues of love, affection, and strength are really important.