Earlier this month, the “Japanese-styled family game show” Japanizi: Going Going Gong premiered in the United States and Canada, on Disney XD and YTV respectively. The show puts teams of kids through physical challenges ranging from running along conveyor belts to dressing up as penguins in order to slide down a slippery slope—oftentimes while “ninjas” throw various projectiles at them. Marblemedia, the company behind Japanizi, describes it as a chance for audiences to “experience the zany world of Japanese game show culture.”
This isn’t a new proposition. Japanizi itself is a kid-friendly version of ABC’s I Survived a Japanese Game Show, which ran from 2008 to 2009. Even long before that, Japanese game shows have been sent up by the likes of The Simpsons and Saturday Night Live. The punchline to those gags resembles English speakers’ Youtube comments on the subject: These programs are “crazy,” “wacky,” and “weird.”
But the stereotype of Japanese game shows as bizarre affairs where producers put contestants through strange punishment just doesn’t ring true in 2013. The “Japanese game show culture” Japanizi and I Survived A Japanese Game Show trumpet—and that comedies and comment sections mock—once existed, sometimes in forms even more extreme than Western parodies. But that hasn’t been the case in the last 15 years. If anything, more and more Japanese people say their TV choices nowadays have become boring.
Game shows existed in the programming mix since television broadcasting in Japan started in 1950. The earliest incarnations, though, were as benign as could be: One of the first and most influential was called “Gesture,” and was simply charades. Game shows became more complex as the years went on, yet quiz programs remained the dominant type. Most games were segments in “variety shows,” a popular type of TV program in Japan featuring celebrities engaging in discussions and contests. That format remains unchanged today, though personalities now also watch YouTube videos and talk about them.
The foreign image of Japanese game shows, though, arose from the ‘80s staple Takeshi’s Castle. Launched in 1986, the hour-long program depicted more than 100 contestants enduring several physical challenges—most of them involving lots of water and mud—in order to storm the titular fortress. Many games required contestants to wear ridiculous costumes and featured people on the sides throwing things at players.
The show shaped so many folks' perceptions because, unlike other Japanese programs in the pre-Internet world, Takeshi’s Castle received global syndication. It aired in nearly 30 countries, becoming a hit in places like the United Kingdom. In America, the show ran from 2003 to 2007 on Spike TV as MXC, where footage of the original program was dubbed over with (often ridiculous, deliberately inaccurate) English.
Despite its role in shaping international perceptions of Japanese TV, Takeshi’s Castle differed greatly from the country’s other game programs at the time. It wasn't just the challenges; Takeshi featured regular people as contestants, whereas most others only had established celebrities competing. Takeshi’s Castle portrayed contestants as being “forced” into taking part in the game, which explains another misconception: that Japanese game shows seem hell-bent on torturing innocent people (Survived presented American contestants as being “kidnapped”). In reality, most game show participants are totally willing celebrities, and Takeshi’s hostage-situation premise was of course just a shtick.
Not all Japanese game shows in the late ‘80s and ‘90s were weird—plenty of them focused on people playing video games against one another—but that period did feature some legitimately unique programming. Search for “Japanese game show” on YouTube and the first page will be dominated by the faces of Matsumoto Hitoshi and Masatoshi Hamada, better known as the comedy duo Downtown.* Their Downtown no Gaki no Tsukai ya Arahende!! was one of the country’s most popular programs of the ‘90s, and produced a large chunk of segments that became “weird Japan” signifiers in the Internet age. Particularly memorable were “punishment games,” wherein losing cast members had to do deeply embarrassing actions, and physical-pain games like “Penis Machine,” wherein contestants have to recite a tongue twister without error or face getting socked in the testicles.