Twenty years ago, I apparently changed language forever. I published a book that unleashed upon an unsuspecting public a single word of terrifying power and controversy. That word is "fashionista."
I suppose I should apologize to all users of language for my crime against nomenclature. I could also apologize to my wife, a writer and my editor, who lobbied loudly against the word when I invented it—and later came to believe that if we had only copyrighted it, we'd be fabulously wealthy by now. (An English major, she also did a spit-take when we learned my little word was being added to the Oxford English Dictionary.)
The love/hate people have for fashionista was best captured by well-known linguista author Ben Yagoda, who called me "Stephen Frankenstein" for creating it and the "storm it of -istas that has followed."
It is, I must admit, weird to have invented a word. And I'm still amazed at how it happened.
Fashionista first appeared on page 100 of my 1993 book Thing of Beauty: The Tragedy of Supermodel Gia. I created it because as I was writing about the fashion industry—and young model Gia Carangi's immersion in it—there was no simple way to refer to all the people at a sitting for a magazine photo or print ad. I got tired of listing photographers, fashion editors, art directors, hairstylists, makeup artists, all their assistants, and models as the small army of people who descended on the scene. This was also the group that, according to one top fashion illustrator I interviewed, had collectively become "the famous non-famous people" at Studio 54.
Since I was re-reading a lot of the newspapers and magazines from the period of Gia's supernova career in the late '70s and early '80s, and remembering a lot of coverage of Sandanistas (and a lot of "–ista" jokes among my mag writer friends), I just decided to try it.
The word only appeared four times in the book, and it did not immediately catch on. In fact, the first mention of it, in a May 2, 1993 review in the New York Times Sunday Book Review, was a cranky one: The author, Carol Kramer, a magazine fashion editor herself, dissed my "vivid (if slightly unfair) indictment of what Mr. Fried ... who tends toward hyperbole, calls the beauty-industrial complex."
And then she bitch-slapped me for "fashionista," saying "he makes up corny labels, too."
I never gave the word another thought, frankly, until it started showing up in the fall 1995 coverage of the European couture shows, both in the London Evening Standard and the Washington Post. A Lexis/Nexis search showed it was actually used three times in 1994, 26 times in 1995, 54 times in 1996 and 74 times in 1997.
The use of fashionista dramatically expanded in 1998, as did interest in my book, when HBO made a movie about Gia's life, starring the young (and extremely naked) Angelina Jolie. The word was used more than 200 times in U.S. newspapers that year.