This article is from the archive of our partner .

Who says print media is dead? Sean 'Puff Daddy' Combs unveiled a new tattoo on Instagram this morning. It's the New York Magazine logo on the underside of his arm

It's all healed up, so it isn't fresh. He's had it for a little while now, but this is the first time he's revealing it to the world. And this doesn't seem to be a cross-promotion of any kind. The folks from  New York seem to ba as taken aback as anyone:

And they're gracious, too! It's amazing to think that, in this day and age, celebrities would still get the logo of a magazine tattooed on their arm. We won't rule out that Diddy could be a subscriber, and gets the magazine delivered to his New York apartment, but we suspect this had more to to with the city that raised the former-rapper and friend of Notorious B.I.G. than the magazine itself. Credit where it's due, though: kudos to New York for having a logo recognizable enough for Diddy to deem worthy of his skin. We have some other ideas for that right arm, though... 

This article is from the archive of our partner The Wire.