'What's Your Future? Find It in a Book': Vintage Ads for Libraries and Reading

"Man overbored? Toss him a good book!"--and other charming slogans that once encouraged the public to read

[optional image description]
Flickr / doe-c-doe

Delightfully colorful and brimming with endearingly bad copywriting, these mid-century gems exude the same charming literary enthusiasm we've previously seen in the reading PSA posters of the WPA era.

vintagereading1.jpgvintagereading2.jpgvintagereading3.jpgvintagereading4.jpgvintagereading5.jpgvintagereading6.jpgvintagereading7.jpgvintagereading8.jpgvintagereading9.jpgvintagereading10.jpgvintagereading11.jpgvintagereading12.jpgvintagereading13.jpgvintagereading14.jpgvintagereading15.jpgvintagereading16.jpg

This post also appears on Brain Pickings, an Atlantic partner site.

Presented by

Maria Popova is the editor of Brain Pickings. She writes for Wired UK and GOOD, and is an MIT Futures of Entertainment Fellow.

Why Principals Matter

Nadia Lopez didn't think anybody cared about her middle school. Then Humans of New York told her story to the Internet—and everything changed.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

Video

What Fifty Shades Left Out

A straightforward guide to BDSM

More in Entertainment

Just In