'What's Your Future? Find It in a Book': Vintage Ads for Libraries and Reading

"Man overbored? Toss him a good book!"--and other charming slogans that once encouraged the public to read

[optional image description]
Flickr / doe-c-doe

Delightfully colorful and brimming with endearingly bad copywriting, these mid-century gems exude the same charming literary enthusiasm we've previously seen in the reading PSA posters of the WPA era.

vintagereading1.jpgvintagereading2.jpgvintagereading3.jpgvintagereading4.jpgvintagereading5.jpgvintagereading6.jpgvintagereading7.jpgvintagereading8.jpgvintagereading9.jpgvintagereading10.jpgvintagereading11.jpgvintagereading12.jpgvintagereading13.jpgvintagereading14.jpgvintagereading15.jpgvintagereading16.jpg

This post also appears on Brain Pickings, an Atlantic partner site.

Presented by

Maria Popova is the editor of Brain Pickings. She writes for Wired UK and GOOD, and is an MIT Futures of Entertainment Fellow.

How a Psychedelic Masterpiece Is Made

A short documentary about Bruce Riley, an artist who paints abstract wonders with poured resin

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

How a Psychedelic Masterpiece Is Made

A short documentary about Bruce Riley, an artist who paints abstract wonders with poured resin

Videos

Why Is Google Making Skin?

Hidden away on Google’s campus, doctors are changing the way people think about health.

Video

How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis.

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

More in Entertainment

Just In