'What's Your Future? Find It in a Book': Vintage Ads for Libraries and Reading

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"Man overbored? Toss him a good book!"--and other charming slogans that once encouraged the public to read

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Flickr / doe-c-doe

Delightfully colorful and brimming with endearingly bad copywriting, these mid-century gems exude the same charming literary enthusiasm we've previously seen in the reading PSA posters of the WPA era.

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This post also appears on Brain Pickings, an Atlantic partner site.

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Maria Popova is the editor of Brain Pickings. She writes for Wired UK and GOOD, and is an MIT Futures of Entertainment Fellow.

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