'What's Your Future? Find It in a Book': Vintage Ads for Libraries and Reading

"Man overbored? Toss him a good book!"--and other charming slogans that once encouraged the public to read

[optional image description]
Flickr / doe-c-doe

Delightfully colorful and brimming with endearingly bad copywriting, these mid-century gems exude the same charming literary enthusiasm we've previously seen in the reading PSA posters of the WPA era.

vintagereading1.jpgvintagereading2.jpgvintagereading3.jpgvintagereading4.jpgvintagereading5.jpgvintagereading6.jpgvintagereading7.jpgvintagereading8.jpgvintagereading9.jpgvintagereading10.jpgvintagereading11.jpgvintagereading12.jpgvintagereading13.jpgvintagereading14.jpgvintagereading15.jpgvintagereading16.jpg

This post also appears on Brain Pickings, an Atlantic partner site.

Presented by

Maria Popova is the editor of Brain Pickings. She writes for Wired UK and GOOD, and is an MIT Futures of Entertainment Fellow.

The Blacksmith: A Short Film About Art Forged From Metal

"I'm exploiting the maximum of what you can ask a piece of metal to do."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

Video

An Ingenious 360-Degree Time-Lapse

Watch the world become a cartoonishly small playground

Video

The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

Video

The Rise of the Cat Tattoo

How a Brooklyn tattoo artist popularized the "cattoo"

More in Entertainment

Just In