The album, which gets a 25th-anniversary re-release this week, is best heard not as the conclusion of a tour-de-force '80s trilogy but rather as a transitional release.
If we compare the three albums Quincy Jones produced for Michael Jackson to the standard Hollywood movie trilogy, how should we view Jackson's 1987 LP, Bad—reissued this week with a deluxe 25th anniversary commemorative packaging? With it following the spectacular, record-breaking success of Thriller, did Bad rise to occasion like Return of the Jedi and Revenge of the Sith, the two grand finales in George Lucas's respective Star Wars trilogy and prequel? Or did Jackson's final collaboration with Jones fail to meet high expectations, like the Wachowskis' The Matrix Revolutions?
While common wisdom in 1987 said that outshining Thriller would be nearly impossible, Bad, to a lot of ears, lived up to the task. In Rolling Stone, Davitt Sigerson wrote that, "Comparisons with Thriller are unimportant, except this one: even without a milestone recording like 'Billie Jean,' Bad is a better record." And USA Today's Edna Gundersen argued that Bad was Jackson's "most polished effort to date." But after having the luxury of 25 years to re-evaluate the impact and enduring power of Bad in relation to his previous two LPs, I'd argue the album is more Wachowskis than Lucas. For all of Jackson's bionic upgrades, Bad was bigger and bolder, but not better.
Jackson conspicuously restaged and amplified Thriller's signature moments with perfectionist's precision, making Bad sound sterile in too many places.
That's not to say you can dismiss Bad as a flop. It produce five consecutive No.1 singles, debuted at the top of the Billboard charts and held that position for six weeks, and became the fifth-most-selling album in history. The album showed Jackson's growing confidence as a songwriter and as a co-producer; he wrote nine of the 11 songs on the album by himself. And he proactively looked for ways to push his sound to the then-cutting edge of mainstream pop and R&B mainly through the use of the synclavier, other synthesizers, and drum programming, resulting in a sleeker, sometimes sinister soundscapes that were far more aggressive-sounding than the analog grooves on Thriller and Off the Wall.
Jackson also delivered some of the best music videos in history with Bad, specifically the Martin Scorsese-directed long-form cinematic piece for the title track, the noir-ish "Smooth Criminal" directed by Colin Chilvers, and the self-aware, middle-finger fantasia "Leave Me Alone," directed by Jim Blashfield and Paul Diener.
But for all of Bad's explosive power, it inevitably disappointed because it didn't equal or surpassed the magic of Thriller. Jackson fueled much of that letdown himself, though. Unlike his major rival, Prince, who followed up his career-defining 1984 LP, Purple Rain, by taking a hard left with the soul-psychedelic romp on Around the World in a Day, Jackson in interviews more often expressed Olympian commercial goals of breaking the sales records of his previous album than he did of pursuing new musical territory. And very much like how many filmmakers of blockbusters beef up defining fight scenes and plotlines, Jackson conspicuously restaged and amplified Thriller's signature moments with perfectionist's precision, making Bad sound sterile in too many places.
Similarities between the strategies for Bad and Thriller were glaring from the start. Both albums were preceded by anodyne ballad duets as the first singles. So instead of Paul McCartney on Thriller's "The Girl Is Mine," Jackson crooned alongside Siedah Garrett on "I Just Can't Stop Loving You," a listless pop confection that Jackson had originally intended to sing with either Whitney Houston or Barbara Streisand. While the single did indeed reach No. 1 on the charts, it never shared the heavy rotation of some of Jackson's other hits.