Surely you must be one of the 11-million clicks that have already streamed this soulful dubstep cut from Alex Clare. Those are big numbers, but when you consider that he got his launch in the U.S. on the back of an Internet Explorer commercial, it starts to make sense. However, there is much more to Alex than first might appear. What you've got here is a largely successful pop hybrid of folk/soul/dubstep, produced by Diplo and Switch—the Major Lazer kingpins and true titans of dubstep. What I mean by "largely" is, I think the parts with his acoustic guitar don't mesh 100 percent with the WUBWUB of the chorus, but the vocals are powerful, and the lyrics either tell the sad tale of his romance with a doomed lover. Or they may just be compelling, soulful songwriting. In either case, it deserves many, many more spins.