When planning rooms, designers often overlook or choose to omit the simple amenity that would keep coats, purses, and laptop bags from ending up on the floor. Why?
The midday meal on a sunny Saturday started promisingly: The middle-aged tourist couple had successfully made it to the correct block of lower Manhattan, down a narrow street pockmarked by construction, and into the stylish interior of one of the city's tastiest burger joints. They scored a tall, round table and hoisted themselves up on the stools. They stowed their two parkas and a backpack on another stool, then took a look at the menu. They'd barely read past the onion rings when their belongings fell. The husband hopped down, picked them up, and tried to balance them again on the padded round top of the stool. He jiggled and fiddled for several long minutes until his wife hissed, "Sit down." He sat, then continued to fuss over the precariously perched items through the entire meal.
One embarrassed wife, one flustered husband, and the ripe beginnings of an afternoon's bad mood, all due to the lack of the cheapest, simplest fixture known to man: a hook. That barely glorified nail in the wall or tip of a tree branch.
Restaurants, bars, bathrooms, hair salons, manicure shops, dentists' offices, hotels—all the places people go and stay a while—routinely ignore the fact that people carry things. Even dressing rooms, which should be hook heaven, are often stingy with storage hardware. And without a hook to hang your stuff on, you have two unappealing options: hold onto it, which is uncomfortable, or put it on the floor, which is dirty.
"I think [hooks are] seen as a kind of pimple," says one designer. "Sometimes it's the simplest things that you forget."
America's chronic hooklessness is perhaps not a pressing issue on the order of healthcare or climate. It's more of a "this doesn't have to be so hard" kind of thing, like fighting with unopenable blister packaging or those too-sticky price tags that perversely mar an exciting new purchase. But this lack of basic consideration cuts in a personal way when you have to, say, hold onto your purse while dropping your pants in a hook-free public bathroom. On a moving train. And oftentimes women don't exactly sit down. While hurtling and swaying and praying, you know what would be great? Someplace to put the bag!
Those on both the design and use side of the hook agree: More can be done.
"There seem never to be enough hooks," says David Ashen, whose Dash Design firm creates hotel, store and restaurant interiors. He's quick to acknowledge both the need for hooks in life—recalling a recent drink with a friend and "the first thing he did was hook his bag under the bar"—as well as the tendency of designers like himself to overlook them: "I think they're seen as a kind of pimple."
"As a designer you try to think of all the functional components," Ashen said. "Sometimes it's the simplest things that you forget. Sometimes we get so focused on the aesthetic, that we forget about the use." A current client, a New York hotel that's being renovated into a high-end Marriott, reminded him. "We just had a discussion about hooks in the bathroom. There weren't enough. We have a small bathroom and we have to optimize storage," he said, making space for robes, toiletries bags, and a hairdryer, not to mention towels (although bars are better for towel drying, he allows).
"Guest experience" is the buzzword in hospitality these days, so there's no excuse for irritating folks with their own belongings, says Dr. Stephani Robson, a senior lecturer at Cornell University's School of Hotel Administration. Like Dash, Robson thinks the main culprit behind hooklessness is a lack of forethought, due to the inclination of many designers toward form over function. (And while forgetting hooks, they debate whether the paint color should be Cream or Cloud. "People will beat themselves to a pulp over finishes," she muses.)