The Coolest and Weirdest Viral Marketing Campaigns in Film History

More

Xenomorphobic propaganda, creepy cult videos, fake political campaigns, and other feats of advertising

[optional image description]
A fake campaign poster from Christopher Nolan's 'The Dark Knight' Warner Bros.

If falling in love with an android is wrong, then we don't want to be right. The Prometheus team released a new viral video this week that captured a lot of peoples' attention. We were already sold on seeing the upcoming Ridley Scott film—originally intended as a prequel to the director's classic 1979 film Alien, about a space crew searching for the origins of humanity who happen upon something much more terrifying. The new clip featuring star Michael Fassbender has increased our anticipation tenfold.

In the viral bit, Fassbender's David appears in an advertisement for sinister corporation Weyland Industries. He's playing an android indistinguishable from humans that promises he can carry out directives others might find "distressing or unethical." Although the video is under three minutes long, it's clear that the actor's android transformation is flawless and delightfully creepy. We're dying to see more. The video made us recall other fantastic viral marketing promotions that got us incredibly anxious for opening night. Take a look at our picks below.

This post also appears on Flavorpill, an Atlantic partner site.

Jump to comments
Presented by
Get Today's Top Stories in Your Inbox (preview)

When Will Robots Take Over the World?

"In a sense, we're already becoming cyborgs."


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Video

The Origins of Bungee Jumping

"We had this old potato sack and I filled it up with rocks and dropped it over the side. It just hit the water, split, dropping all the stones. And that was our test."

Video

Is Trading Stocks for Suckers?

If you think you’re smarter than the stock market, you’re probably either cheating or wrong

Video

I Spent Half My Life Making a Video Game

How a childhood hobby became a labor of love

Writers

Up
Down

More in Entertainment

Just In