Today, it's schmaltz. But someday it'll be like "This Land is Your Land"—just another folk song.
It's been said in a thousand "... and on and on and on" wisecracks, but it's true: Celine Dion's "My Heart Will Go On" never stops, as if its launch sequence of peaks and crescendos long ago propelled it beyond the stratosphere and into permanent orbit around the planet.
As every sentient being from Argentina to China is apparently aware, James Cameron's blockbuster film Titanic last week returned from the deep, enhanced with 3D just in time for the centenary of the historic shipping disaster. In its wake, or rather perched pluckily upon its prow, inevitably comes "My Heart Will Go On," a song imprinted on the movie's legacy as indelibly as a late-1990s tribal tattoo. But after 15 years of overexposure, is this a song we can even hear any more as music, or can it be only an artifact, a maddeningly insistent reminder of its own maddening insistence?
Celine Dion is at once the most globally beloved and most critically sneered-at musical star of recent decades (a case study in the paradoxes of taste that I've investigated at book length), and "My Heart Will Go On" tops out both those scales. Among the many who've dived for the lifeboats, Maxim called it "the second most tragic event ever to result from that fabled ocean liner," the BBC voted it the most irritating song of all time and Blender said it made millions "pray that an iceberg would somehow hit Dion." Now the rerelease has occasioned the most stinging burn ever, when Titanic star Kate Winslet herself scandalized the Internet by admitting the song makes her "feel like throwing up" whenever it's played around her. (Or maybe it was worse last fall when it was reported MHWGO was playing when cruise ship the Costa Concordia hit the rocks.)
Yet surviving adversity has been MHWGO'S M.O. from its conception. When the film was being made, Cameron was opposed to composer James Horner's desire for a closing pop ballad, thinking it at odds with the score's attempt at period authenticity. So Horner pursued it behind Cameron's back. He solicited lyrics from friend Will Jennings, and set his sights on Dion. She hated the song at first herself, but her husband/manager Rene Angelil persuaded her to sing on the demo (literally weeping while doing it,
It's ironic, then, that at this point the movie is arguably more of a footnote to the tune than the other way around. Each was as mega-huge as flick or ditty can be: Titanic still holds the record for the longest string of weekends at No. 1 at the box office, while "My Heart Will Go On" is estimated the 11th-bestselling global single of all time and thus the biggest movie theme ever, outstripping even Whitney Houston's "I Will Always Love You" from 1992's The Bodyguard. But a movie by nature simply cannot be as ubiquitous as a song. You don't dance to the movie Titanic at your high-school prom, nor does it accompany untold numbers of weddings, funerals, and dead-pet videos, as MHWGO has continued to do since 1997. Year by year, its persistence pierced the hull of popular culture as it gushed forth unbidden from radios, department-store speakers, and passing cars, its tin-whistle wheedle inundating all.
That's the thing about overexposed songs, no matter how diligently you purge them from your personal playlists: You can't shut your ears the way you can shut your eyes. When you like a hit, it's an occasion for extreme sociability—that "summer song" feeling, as its lilt becomes the beat of the era, a big tuneful umbrella over all our heads. When you hate one, it's like a swarm of mosquitoes waiting around every corner. Most often, though, you lean a little pro or a little con until repetition wears the feeling down to a numb, useless stump. I dimly recall a halcyon interlude last year when I was amiably inclined toward Adele's "Someone Like You," for instance. But by now it has joined countless other hits whose terminal catchiness condemns them to stalk the earth as musical zombies, devoid of any purpose but to mindlessly devour airspace and patience.
Is there any cure for the song poisoned by its own success? Any equivalent of what Cameron has attempted to do by retooling Titanic in 3D, so that audiences might see his epic literally in a new dimension? There are a few. Some common tactics are in their own ways overexposed and internally flawed: There's critical reclamation, as Vulture writer Amanda Dobbins attempted last week for MHWGO, or as has been done before for Abba, Neil Diamond, the whole genre of heavy metal and, recently, Hall & Oates. This is often preceded by the designation of a "guilty pleasure," a term of inherent snobbery and self-contradiction better applied to the music of a bigot or criminal (Chris Brown fans need apply).
Sometimes the ground is prepared by a hip artist covering an unhip one, whether in mockery or tribute, as the Sex Pistols once did for the then-reviled Monkees, and as many musicians have in fact done with MHWGO. The most popular is probably by the snotty mall-punk band New Found Glory, but one of my greatest delights digging back into MHWGO lore has been finding out that the reunited Blondie has taken to covering it in concert, in a souped-up performance that sounds as native to Debbie Harry as peroxide. The translation is so fluid that I found myself imagining Dion in turn giving the slow-motion, power-ballad treatment to "Heart of Glass." (I bet she could make it her own, though the "it was a gas" line might be a bit awkward.)