The Lorax is the latest attempt to turn Theodor Geisel's simple yet political tales into blockbusters.
There are few things people are more inclined to protect than the stories they loved as children. These are books that mattered to us at our most open-hearted and most vulnerable—read to us by beloved parents, teachers, or friends (sometimes over and over again). They taught us how to read, and sometimes how to think. They matter. And there are few authors who have mattered to more children than Dr. Seuss. Random House reports that 600 million Dr. Seuss books have been sold in more than 30 languages, and cultural references to his most indelible creations—including the Grinch and the word "nerd," which he invented—abound.
But it wasn't until recently that Hollywood brought Dr. Seuss to the big screen. Though he signed off on many animated, televised adaptations of his works, Dr. Seuss (real name Theodor Geisel) resisted Hollywood's lucrative offers for decades. But after Geisel's death in 1991, the rights to his works passed to his widow, Audrey, who has since signed off on the production of four feature-length films based on his works: How the Grinch Stole Christmas, The Cat in the Hat, Horton Hears a Who, and this Friday's new release, The Lorax.
Mike Myers's crass interpretation of Cat in the Hat was likened to "an alcoholic clown harassing kids at a birthday party."
Despite the best efforts of some of Hollywood's biggest names, attempts to bring Seuss to the box office have been mediocre at best. It began with Ron Howard's garish live-action adaptation of How the Grinch Stole Christmas, which earned a (very generous) 53 percent positive reviews from critics and became 2000's top-grossing movie of the year. But the film clearly struggled with the limitations of Seuss's children's-book narrative, which makes for a much better animated TV special than a live-action feature film. The film adaptation takes Seuss's whimsical story and pads it out with the trappings of a generic blockbuster, including a tragic back story, an obligatory love interest, and a treacly tie-in single sung by Faith Hill that continues to haunt radios each December.
Neither audiences nor critics were as kind to the follow-up Seuss film: 2003's execrable adaptation of The Cat in the Hat. A feature-length film based on The Cat in the Hat presented even greater challenges than How the Grinch Stole Christmas; the book is deliberately simplistic in plot and language because it was written to help young children learn to read. But it's hard to imagine a more grotesque, less faithful Cat in the Hat than the version that reached theaters in 2003. The Cat in the Hat took the worst elements of How the Grinch Stole Christmas and cranked them up, and film's gross-out humor—due primarily to Mike Myers, whose crass interpretation of the titular Cat was likened to "an alcoholic clown harassing kids at a birthday party" by Movie Gazette—felt like a personal affront to Seuss's child-friendly, career-defining work. Audrey Geisel was so distressed by the film that she
But the makers of the more recent, animated Seuss films—Horton Hears a Who! and The Lorax—have a less obvious but even bigger problem than the simplicity of Seuss's storytelling: the political nature of the original texts. Seuss, who drew more than 400 political cartoons for the leftwing newspaper PM in his lifetime, was sometimes overtly political in his texts—leaving filmmakers to determine just how political their Seuss-based films can afford to be.
The first challenge came with the semi-political Horton Hears a Who! (which Seuss biographer Philip Nel calls a "parable" intended to teach children "that everyone needs to get involved for democracy to work") was routinely co-opted by political organizations, to its author's frustration; when its most famous line- "a person's a person, no matter how small"—was printed on the stationery of a pro-life group, Geisel himself threatened to sue if it wasn't removed. In the end, the so-so film adaptation of Horton Hearts a Who!, which hit theaters in 2008, managed to successfully excise anything that could cause controversy—ending up as an inoffensive, generally entertaining film about teamwork and togetherness.