His influence today proves him to be one of the greatest creators of all time, but Jackson's art--like that of many black artists--still doesn't get the full respect it deserves.
More than two and a half years after his untimely death, Michael Jackson continues to entertain. Cirque du Soleil's crowd-pleasing Michael Jackson Immortal World Tour is currently crisscrossing North America, while a recent Jackson-themed episode of Glee earned the show
But there is another crucial part of Jackson's legacy that deserves attention: his pioneering role as an African-American artist working in an industry still plagued by segregation, stereotypical representations, or little representation at all.
Jackson never made any qualms about his aspirations. He wanted to be the best. When his highly successful Off the Wall album (in 1981, the best-selling album ever by a black artist) was slighted at the Grammy Awards, it only fueled Jackson's resolve to create something better. His next album, Thriller, became the best-selling album by any artist of any race in the history of the music industry. It also won a record-setting seven Grammy awards, broke down color barriers on radio and TV, and redefined the possibilities of popular music on a global scale.
Yet among critics (predominantly white), skepticism and suspicion only grew. "He will not swiftly be forgiven for having turned so many tables," predicted James Baldwin in 1985, "for he damn sure grabbed the brass ring, and the man who broke the bank at Monte Carlo has nothing on Michael."
Baldwin proved prophetic. In addition to a flood of ridicule regarding his intelligence, race, sexuality, appearance, and behavior, even his success and ambition were used by critics as evidence that he lacked artistic seriousness. Reviews frequently described his work as "calculating," "slick," and "shallow." Establishment rock critics such as Dave Marsh and Greil Marcus notoriously dismissed Jackson as the first major popular music phenomenon whose impact was more commercial than cultural. Elvis Presley, the Beatles, and Bruce Springsteen, they claimed, challenged and re-shaped society. Jackson simply sold records and entertained.
The point of his ambition wasn't money and fame; it was respect.
It shouldn't be much of a strain to hear the racial undertones in such an assertion. Historically, this dismissal of black artists (and black styles) as somehow lacking substance, depth and import is as old as America. It was the lie that constituted minstrelsy. It was a common criticism of spirituals (in relation to traditional hymns), of jazz in the '20s and '30s, of R&B in the '50s and '60s, of funk and disco in the '70s, and of hip-hop in the '80s and '90s (and still today). The cultural gatekeepers not only failed to initially recognize the legitimacy of these new musical styles and forms, they also tended to overlook or reduce the achievements of the African-American men and women who pioneered them. The King of Jazz, for white critics, wasn't Louis Armstrong, it was Paul Whiteman; the King of Swing wasn't Duke Ellington, it was Benny Goodman; the King of Rock wasn't Chuck Berry or Little Richard, it was Elvis Presley.
Given this history of white coronation, it is worth considering why the media took such issue with referring to Michael Jackson as the King of Pop. Certainly his achievements merited such a title. Yet up until his death in 2009, many journalists insisted on referring to him as the "self-proclaimed King of Pop." Indeed, in 2003, Rolling Stone went so far as to ridiculously re-assign the title to Justin Timberlake. (To keep with the historical pattern, just last year the magazine devised a formula that coronated Eminem--over Run DMC, Public Enemy, Tupac, Jay-Z, or Kanye West--as the King of Hip Hop).
Jackson was well-aware of this history and consistently pushed against it. In 1979, Rolling Stone passed on a cover story about the singer, saying that it didn't feel Jackson merited front cover status. "I've been told over and over again that black people on the covers of magazines don't sell copies," an exasperated Jackson told confidantes. "Just wait. Some day those magazines will come begging for an interview."
Jackson, of course, was right (Rolling Stone editor Jann Wenner actually sent a self-deprecatory letter acknowledging the oversight in 1984). And during the 1980s, at least, Jackson's image seemed ubiquitous. Yet over the long haul, Jackson's initial concern seems legitimate. As shown in the breakdown below, his appearances on the front cover of Rolling Stone, the United States' most visible music publication, are far fewer than those of white artists:
- John Lennon: 30
- Mick Jagger: 29
- Paul McCartney: 26
- Bob Dylan: 22
- Bono: 22
- Bruce Springsteen: 22
- Madonna: 20
- Britney Spears: 13
- Michael Jackson: 8 (two came after he died; one featured Paul McCartney as well)
Is it really possible that Michael Jackson, arguably the most influential artist of the 20th century, merited less than half the coverage of Bono, Bruce Springsteen, and Madonna?
Of course, this disregard wasn't limited to magazine covers. It extended into all realms of print media. In a 2002 speech in Harlem, Jackson not only protested his own slights, but also articulated how he fit into a lineage of African-American artists struggling for respect:
All the forms of popular music from jazz to hip-hop, to bebop, to soul [come from black innovation]. You talk about different dances from the catwalk, to the jitterbug, to the charleston, to break dancing -- all these are forms of black dancing...What would [life] be without a song, without a dance, and joy and laughter, and music. These things are very important but if you go to the bookstore down the corner, you will not see one black person on the cover. You'll see Elvis Presley, you'll see the Rolling Stones...But we're the real pioneers who started these [forms]."
While there was certainly some rhetorical flourish to his "not one black person on the cover" claim, his broader point of severely disproportionate representation in print was unquestionably accurate. Books on Elvis Presley alone outnumber titles on Chuck Berry, Aretha Franklin, James Brown, Ray Charles, Marvin Gaye, Stevie Wonder, and Michael Jackson combined.