A Real Book Made of 101 Fake Books


What happens when a novelist composes a novel about a novelist's many novels?

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Warren Lehrer

Have you heard of the jail-bird author Blue Mobley, who published 101 books during his lifetime, including Outsourcing Grandma, Semiotic Octopus, Peace Is Just Another Word for Nothing Left to Kill, and There Never Was a Good Old Days? Probably not. That’s because Mobley is fictional, the creation of Warren Lehrer, a Queens, New York-based designer/typographer/writer/performer and author. More than seven years ago, Lehrer began developing a visual novel, A Life in Books: the Rise and Fall of Bleu Mobley, chronicling the life of a creatively tormented protagonist, as portrayed through the contiguous narratives of 101 books. As Mobley, Lehrer designed the covers, jackets and some interiors of all the books—and they are pitch-perfect replicas of many book genres and graphic styles.

Lehrer has been refining the project, which has yet to find a publisher, and devoted an excessive amount of time to inventing Mobley’s life. He was taken with the idea of creating a book where the reader gets to hunt for where the truth lies: “Is it more in the tell-all confessional the author whispers into a micro-cassette recorder from his prison cell,” he asks rhetorically, “or more in his fictions, or in his non-fictions?” He also wanted to “contrast a writer’s narrative of his life and motivations via a memoir with artifacts from his life’s work via a monographic retrospective.”

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For Lehrer’s last visual non-fiction book, Crossing the BLVD, a documentary about 79 new immigrants and refugees from all over the world who now live along Queens Boulevard, he took on a great responsibility, he explained, representing real people’s lives. “So for this project [A Life in Books], I decided I wanted to get at this kind of panoramic view of the world in a different, more evocative and fun way, by writing a novel about one man’s use of books and storytelling as a means of understanding himself, the people around him, and a half century of American/global culture,” he says.

Through the lens of fictional memoir, Lehrer has taken greater license but no less responsibility in creating a character. For instance, take the seemingly farcical name Bleu Mobley. Lehrer dutifully told me about its origins as though it were truth from the mount:

Bleu's grandfather, Mordechai Jacobson, a Jewish rag merchant, born in Poland, living on the Lower East Side, used an Anglicized name, Jake Mobley, when he traveled outside New York for business. He had a wife and kids in New York as Jacobson and another wife and kids as Mobley in Mexico City. So the Mobley part of Bleu’s name comes from a lie. (Bleu’s grandfather was such a great storyteller, people said that being with him was better than being at the theater, and it was often just as hard to get a good seat. But over time his stories proved to be more theater than reality. Bleu himself ends up in prison for blurring fiction and non-fiction). Anyway, he was given his first name, not because he was a particularly sad looking baby, but according to his manic-depressive artist mother, who was one quarter French, he was born with a distinctly blue complexion.

Adding to the novel’s colorful allure, the verisimilitude of Lehrer’s 101 cover designs for Mobley's books is beyond credible. And like the best film title sequences, which establish moods or introduce plotlines, these fictional covers are vehicles by which Lehrer illuminates Mobley’s sad tale of success and failure. In Lehrer’s early days he liked designing the covers of his books least of all. “As a writer/designer, I was mostly concerned with the interiors and saw the covers more as a matter of marketing,” he says. “It seemed difficult if not unfair to have to stereotype the contents of a book into a single image or identity.” Eventually, that all changed. He found he was designing the covers of his books before even writing them, “as a way to better understand what the book was all about.”

A Life in Books evolved out of Lehrer’s queue of book ideas that were lying around in notebooks and random pieces of paper. With his wife and performance partner Judith Sloan, he had the idea of together doing a faux catalogue of 101 best sellers. “Then I decided that as the basis of a novel, all the books would be written by the same author, who is in prison looking back on his life and career,” Lehrer says. “Besides this vague notion and a few ideas about the trajectory of Bleu’s story, the writing really began with book titles. Then designing the covers opened another door. Truth is, I barely looked at other book cover designs or studied tropes associated with different genres while working on these covers. I wanted Bleu, who designs the covers of all his books, to have his own way of doing things, almost naively. I’m not so much into emulation. Pastiche, nostalgia, appropriation can be deadening. If I was spot on with some of these covers, it must come from seeing so much stuff, it just seeps in.”

When she saw the dummy for A Life in Books, Lehrer’s mother complained that he was wasting all these covers in a single volume when he could make a lot more money designing real book covers for other people or coming out with his own books. His literary agent, Joe Regal, recently told Lehrer that it was ironic that he couldn’t come up with the perfect with the cover for A Life In Books: “You have over a hundred amazing covers in this book, and you can’t nail the actual cover.”

This is by no means a portfolio; instead Lehrer has created a parallel art world. He set out to make a book that reveals a lot about the creative process, “that shows how artists channel experiences from their lives into their work in ways that are often not directly autobiographical, but oblique, transformative, metaphorical, and hopefully as reflective of the world around them as of themselves.” Lehrer is also smitten by the idea of writing a book filled with stories that spring from other stories. “And like Scheherazade, Bleu tells stories as a means of survival,” he adds.

Among the most viable is 'How Bad People Go Bye-Bye,' a pop-up book on the history of capital punishment

Halfway into the book, after Bleu accidentally writes a bestseller and then his daughter is diagnosed with a life threatening disease, Bleu’s motivation for writing books changes from something he does to make sense of the world to something he does for the money in order to save his daughter’s life. He eventually has a factory of assistants helping him churn out eight to 10 books a year. As the decades go by, “Bleu sees that the book itself as a medium—the very thing that he’s devoted his life to—is facing the possibility of extinction, or at least is transforming into something very different,” Lehrer says. “He reluctantly adapts, and the last third of A Life grapples with the future of the book, information overload, diminishing attention spans, and alternative ways to bring literature to the people, and a modus operandi back into Bleu’s life.”

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Steven Heller is a contributing writer for The Atlantic, the co-chair of the MFA Design program at the School of Visual Arts, and the co-founder of its MFA Design Criticism program.

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