Watch Live: The Washington Ideas Forum 2014

'Studio on Fire': A Design Studio's Most Delightful Printed Ephemera

Last year, my studiomate Erica introduced me to the wonderful Studio on Fire, a Minneapolis-based design studio, workshop, and printer crafting some of the most heart-stopping letterpress and screenprint gems I've ever seen. They use old-timey printing machines and techniques to produce a kind of haptic magic, the product of founder Ben Levitz's lifelong obsession with the tactile world of analog design, who has amassed a formidable collection of vintage and antique printing presses and has mastered some of the most labor-intensive techniques, from letterpress and screen-printing to hot foil stamping and blind embossing. This month, the fine folks at Gestalten () are capturing Studio on Fire's spark in a glorious volume titled Studio on Fire: Iron Beasts Make Great Beauty, gathering the studio's most delightful printed ephemera -- posters, flyers, wedding invitations, business cards, book covers, wallpaper, and more.

Here's a peek at the obsessive grit the fuels the studio's vision and process:

There's a tactility to what we do and the creation of the design object. In a sense, that's what print design is -- good print design is objects that we remember because of visually seeing them and having a connection with them, and that's why letterpress is gonna be around. --Ben Levitz

For a taste of the eerily hypnotic analog magic-making, here's a video of how the book's cover was made:

An absolute treat from cover to gloriously letterpressed cover, Studio on Fire: Iron Beasts Make Great Beauty is chock-full of just what the tin says and makes it hard to resist the urge to get up and make something beautiful and papery with your own two hands.

Images: Gestalten/Studio on Fire.

TEMPLATEBrainPickings04.jpg

This post also appears on Brain Pickings, an Atlantic partner site.

Presented by

Maria Popova is the editor of Brain Pickings. She writes for Wired UK and GOOD, and is an MIT Futures of Entertainment Fellow.

Maine's Underground Street Art

"Graffiti is the farthest thing from anarchy. It's very organized."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Maine's Underground Street Art

"Graffiti is the farthest thing from anarchy."

Video

The Joy of Running in a Beautiful Place

A love letter to California's Marin Headlands

Video

'I Didn't Even Know What I Was Going Through'

A 17-year-old describes his struggles with depression.

Video

Google Street View, Transformed Into a Tiny Planet

A 360-degree tour of our world, made entirely from Google's panoramas

Video

The Farmer Who Won't Quit

A filmmaker returns to his hometown to profile the patriarch of a family farm

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

More in Entertainment

Just In