Never ones to shy away from hard-hitting issues, the masterminds behind Sesame Street have unveiled their latest creation, Lily, a poverty-stricken Muppet who will help draw attention to the growing issues of hunger in America.

The iconic kids show is set to unveil a new impoverished puppet named Lily, whose family faces an ongoing struggle with hunger issues. Lily will be revealed in a one-hour Sesame Street primetime special, Growing Hope Against Hunger, which is being sponsored by Walmart. The special will star country singer Brad Paisley and his wife Kimberly Williams Paisley, as well as the Sesame Street Muppets.

"Food insecurity is a growing and difficult issue for adults to discuss, much less children," said the Paisleys in a statement. "We are honored that Sesame Street, with its long history of tackling difficult issues with sensitivity, caring and warmth asked us to be a part of this important project."

Read the full story at EW.