Design Meets Charity: International Artists Join Nike to Fight Poverty

More

The Nike Foundation commissioned a set of pieces for the World Bank's annual meeting to raise awareness about its charity, Girl Effect

NikeGirlEffect-Post.jpg

In the 1990s, Nike's "If you let me play" advertising campaign became an instant classic. The in-your-face videos were praised for featuring women and girls from the developing world reciting facts and figures about the power of play. "If you let me play sports, I will have more self confidence," one tells us. "I will be 60 percent less likely to get breast cancer," says another. A third: "I will be more likely to leave a man that beats me." Last year, the Nike Foundation, with support from the Coalition for Adolescent Girls, the Novo Foundation, and the United Nations Foundation, launched Girl Effect, a charitable effort that builds on some of the work that Nike started 16 years ago.

"When everyone -- girls, parents, teachers, executives, artists, hairdressers, forest rangers, rock stars, presidents, investors, advertisers, skateboarders, truckers, cowboys, organizations, chefs, teenagers -- knows about the Girl Effect" -- that adolescent girls in the developing world are capable of raising the standard of living more than others -- "then real change can happen," according to Girl Effect's official website. "This site is just the beginning. The end is nothing less than ending poverty." The Nike Foundation hopes to raise 50 million girls out of poverty by the year 2030.

One small step of many towards that ultimate goal is an art exhibit at the World Bank during its annual meeting. For two days -- today and tomorrow -- a number of international artists will display their design work to raise awareness. The pieces were commissioned by the Nike Foundation "to represent what the Girl Effect means to each artist and to symbolize different ways to solve the injustices facing girls around the world," according to a press release. We've collected some of the pieces, along with the artists' biographical information and statements, below.

Jump to comments
Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

Hunting With Poison Darts

An indigenous forest dweller in Borneo explains one of his tribe's oldest customs: the art of the blowpipe.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

I Am an Undocumented Immigrant

"I look like a typical young American."

Video

Juice Cleanses: The Worst Diet

A doctor tries the ever-popular Master Cleanse. Sort of.

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Writers

Up
Down

More in Entertainment

Just In