The band was pegged as reviving the "dance punk" movement nearly ten years ago. With their fourth album, though, The Rapture move on.
Timing is everything in the music industry. There are few who understand this better than Brooklyn trio The Rapture, who in 2002 found themselves the unlikely torchbearers of a revival that set fire to the indie-rock world and would later infiltrate the mainstream. Their sound—a hybrid of dissonant, angular punk and throbbing house music—was coined "dance punk" by critics and heralded as an antidote to an era of indie in the late '90s defined by decidedly low-key acts like Belle & Sebastian and Cat Power. Less a rejection of sleepy balladry than an infusion of new blood, The Rapture gave the underground a jolt it didn't know it needed, ushering mopey hipsters and rock kids alike to the dance floor after years spent preening with arms crossed.
It's not only that they couldn't stay the same band making the same music—they couldn't stay the same people
"What you're increasingly witnessing at every club, at every show, with every passing night, is the death of the horrible, awkward, uncomfortable tension of devoted music fans pretending not to enjoy music they have paid to see," began Pitchfork founder Ryan Schreiber in his memorable review of Echoes, The Rapture's genre-defining 2003 release. "We have buried irony and pissed on its grave and for the first time we are realizing what rock music, rock shows are all about."
In hindsight, it wasn't just The Rapture-induced change of pace that made the early 2000s an exciting time to be an indie fan. Arguably, it also marked the last period when the formation of a unifying musical movement was feasible, before the Web became the niche-centric labyrinth that it is today. Back then, to be a fan of underground music meant you were almost forced to have an opinion about dance punk, whether you liked the sound or not. The same can't be said today of today's subgenres like witch house, two step, or freak folk. To be sure, the fact that the indie bible Pitchfork continues to garner 30 million views monthly shows there's still some sort of alternative mainstream, but the proliferation of genre-specific blogs and social networking has made it much easier to tune into one scene and tune out the rest. In the early aughts, though, indie was defined by dance punk, like it or not—and The Rapture held court.
"The New York scene had all this heat and every major label—literally every major label in the world—was wanting to sign our band," Rapture drummer Vito Roccoforte said in a recent interview with FADER. He was referring to the reaction in 2002 to "House of Jealous Lovers," a cowbell-inflected barnstormer of a single (eventually released the next year on Echoes) that became the anthem of the new dancing class. Soon after, like-minded bands !!!, Bloc Party, Franz Ferdinand, and Q and Not U were noticed as well, as the culture relished the revival of a sound and fashion sense first brought to prominence in the '80s by Public Image Ltd, Gang of Four, and Primal Scream, among others.
Though centered in New York, house parties and dance-punk nights sprung up in metro areas across the country where there were only rock shows before, the "movement" abetted by P2P networks, message boards, and other vestiges of web 1.0. Dance punk's new-found salience was also aided by the shift in mainstream music back to rock, in the form of bands like The Strokes, The White Stripes, and The Killers. Nightclub DJs cared not which was charting higher: "House of Jealous Lovers" and "Somebody Told Me" worked brilliantly in a mix together. It seemed that everyone wanted to dance, mainstream fan and indie connoisseur alike, a trend solidified when The Rapture joined '80s juggernauts The Cure on the well-attended Curiosa tour in January 2004.
It wasn't just music fans who were adopting a new pose. Success inflicted The Rapture with the archetypical behind-the-scenes drama of a band that's blowing up. Drummer Vito Roccoforte drank a lot and mangled his body on more than one occasion while founder and singer Luke Jenner "… was in this tunnel … trying to be cool," as he recently said. "Every move I made was super-calculated to maximize my coolness— where I went, who I talked to, the bands we toured with, my haircut, my pants."
The inevitable comedown arrived as well. "Oh, what a heavy burden The Rapture must bear," began Pitchfork's Rob Mitchum in his review of Echoes' 2006 follow-up Pieces of the People We Love, before concluding that the album was "a step or three down" from its predecessor. NME was a bit more positive: "More than anyone else, save perhaps friend and past collaborator James Murphy, The Rapture triggered off the post-punk revival that still … shows little sign of abating. So explosive were the shockwaves from their breakthrough single … you can still feel it in any band welding shrill guitars to disco beats from Klaxons to CSS to Kasabian to Shitdisco to, we'd be willing to wager, bits of the new Oasis album. In short, all other bands now sound like The Rapture… except, of course, The Rapture."