Typography in 7 Minutes: A PBS Micro-Documentary

Visibility, invisibility, and what the spirit of letters has to do with the meaning of text

main offbook_type.jpg

On Monday, we featured 10 essential books on typography. Today, we turn to this fantastic short documentary on, you guessed it, typography from the excellent Off Book series by PBS Arts. In just 7 minutes, the film explores type — ubiquitous yet often unnoticed and misunderstood — through the work of some of today's most iconic type designers and freshest voices, from Brain Pickings favorite Paula Scher to our friends at Hyperakt, masters of the infographic form, as well as legendary duo Jonathan Hoefler and Tobias Frere-Jones, and Pentagram prodigy Eddie Opara.

"Words have meaning and type has spirit, and the combination is spectacular." - Paula Scher

From the selection and sometimes bespoke creation of fitting typefaces for every print publication, website, movie, ad and public message, to how computers have liberated and democratized typography, to the design decisions behind creating compelling infographics, the microdocumentary offers a succinct case for the power of typography as a communication medium and a storytelling device.

The most challenging part of working on an infographic is taking all the available data and deciding what is the most important bit of information that we need to communicate. Infographics are about typography getting out of the way of the message." - Deroy Peraza

I determine how I design something based on the audience and what the audience would bear. Evoke the response you want while pushing the audience to see something perhaps in a new way." - Paula Scher

For more, feast your type-loving heart on these 10 timeless books about typography.



This post also appears on Brain Pickings.
Images: Maria Popova

>

Presented by

Maria Popova is the editor of Brain Pickings. She writes for Wired UK and GOOD, and is an MIT Futures of Entertainment Fellow.

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Entertainment

Just In