The year's most hyped new act makes music about the dark side of seduction
The cover for The Weeknd's Thursday
The songs of Toronto's The Weeknd (that's not a typo) would, at first blush, seem to fall in this category. The most hype-catching new act of 2011—Rolling Stone, The Guardian, and TIME have taken notice, and the Toronto act's first release was nominated for the prestigious Polaris Music Prize—makes nominal R&B music that's nearly entirely about having sex and taking drugs. Singer Abel Tesfay, we quickly come to understand when listening to the brand-new mixtape Thursday, is drunk with a specific kind of power: the power to seduce, sweet-talk, and ply girls with pills. He's a lothario, and by his own admission, not a great person. "Don't make me make you fall in love with a nigga like me," he sings, noting both his own depravity and ability to control.
It's dark stuff. Leering echoes, bass burbles, hissing percussion, and disembodied voices accompany Tesfay's croon, implying that the cost of manipulating others is to be haunted. Tesfay embodies someone who's dead inside and knows it: "I'll be making love to her through you, so let me keep my eyes closed / And I won't see a damn thing, I can't feel a damn thing," he whimpers on "The Zone." But, again, it's music about sex. Tesfay's problem is that he has too much of it. Sounds like a humblebrag, right? And yet somehow, Tesfay's persona is so subtly monstrous that you can't imagine being jealous of him.
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The Weeknd's achievement, then, is aesthetic: The music's perfectly moody, elevated by a coherent, if repulsive, point of view. Even so, there's a hollowness to the band's allure. Part of the problem is pure song; the melodies often just don't stick. The group (or just Tesfay; the biographical details have remained scant) also over-indulges itself, with nearly all the songs on Thursday topping four minutes (the heart of darkness here, "Gone," reaches eight). But the real complication is with what Tesfay's singing about. He's constantly caught in the moment of seduction, slinging come-ons and promising glorious abandon if whatever "you" being addressed in the song just gives in. But we never hear about what's to like about that abandon. The only debauchery documented on Thursday comes with an equally debauched sound: "Life of the Party" grinds like a sea-sick Nine Inch Nails outtake (in a good, viscerally satisfying way), while "Heaven or Las Vegas" sees Tesfay quantifying his love for some girl in terms of serotonin levels, enslaved to junkie terminology.
Perhaps it's a virtue that the takeaway from Thursday is so bleak. After all, The Weeknd has avoided the problem of power-drunk art by steadfastly refusing to actually glorify the upside of power. But this means that the music, while fascinating, feels disconnected from how the world actually is, or else reflects a world that most people won't recognize. We can envision the emotional desolation that Tesfay tries to escape from in clubs and on couches; what we can't envision is where, exactly, he's escaping to.Download The Weeknd's Thursday for free from the band's website here.