120,000 fanboys, buffs, walking encyclopedias, and know-it-alls are expected to descend on San Diego this week for Comic-Con 2011. The pop culture smorgasbord doesn't start until Thursday, but the entertainment industry's efforts to woo conventioneers is already underway. What appeals to the average attendee of an event where Francis Ford Coppola (on hand to promote his new horror film Twixt, described by the director in a press release as "one part Gothic romance, one part personal film, and one part the kind of horror film that began my career"), The Amazing Spider-Man and the cast of Community each command their own panels? One word: freebies. We'll be tracking the best of the giveaways from The Atlantic Wire's East Coast goodie bag nerve center over the course of the four-day convention. To get you ready, here's a look at what savvy conventioneers should already be targeting...

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