It might be the most important part of any restaurant: the entrance. A guide to nine that show what the art form can be.
I began designing restaurants 25 years ago, and although my scope has expanded, designing restaurants remains one of my greatest passions. It's always exciting to create a space that envelops the craft of the chef, and transports guests into a holistic experience of sights, smells, tastes, and sounds—a completely different world from the one outside. I am thrilled to be a contributor to the Life channel, and I thought the best way to begin my series of musings is by hailing one of the greatest unsung heroes of restaurants: the front door.
It is so much more than what it might seem—the front door is really a portal that has the power to transform and transport you, even if temporarily. In all of the work I do, I always focus on entrances, as they are the first taste that the guest has of a building, or a room, or a dining experience. Architecturally, the door is the first frame of the interior, which can be crafted in an endless amount of ways. Is it grand and imposing? Subtle and covert? Wood or glass? Intricate or spare?
It all depends on how you want to preface the story of the space beyond, and how much of the plot, if any, you want to give away. Whatever the designer, chef, and restaurant operator choose, the front door will be the place guests leave behind what they've brought to its threshold, escaping to an adventure that may be short-lived yet can create a powerful memory.
Here are some of my favorites:
The Lion, New York, NY
A black awning and unmarked black door flanked by a pristine green hedgerow opens into a packed waiting area. The understated elegance and air of mystery creates just the right amount of anticipation for the perpetual packs of guests vying for a table in this new New York institution.
You might miss one or both of the doors the first time you walk past. That might not work for all restaurants, but most of those who go to ABC Kitchen are well aware of the eminence of its chef, Jean-Georges Vongerichten, and its location inside one of Manhattan's most unusual retailers, ABC Carpet & Home. Making both the street entrance and door within the store a little hard to find is a clever strategy that makes people feel like exclusive guests. The entire restaurant has a glorious DIY aesthetic (but with exquisite taste).
When I designed Danny Meyer's take on an Italian trattoria located inside the Gramercy Park Hotel, I knew the restaurant would have to be all about hospitality and comfort, with the warmth of a casual Roman restaurant. Here, both from the street and the dark and sensuous entrance from the hotel lobby, the doors create a transition into a space with inviting, unpainted woods, exposed service stations, and (of course) checkered tablecloths.