Lady Gaga's Conquest of the Internet Continues via Tumblr

Two days ago, Lady Gaga started a personal Tumblr: amenfashion.tumblr.com. When regular folk begin Tumbling, it generally takes awhile for the world to notice. But it doesn't work like that for the reigning queen of Internet fame: Gaga is the most-followed Twitter user, and her YouTube channel ranks in the top 10. After just two days, Gaga's seven posts each have thousands of reblogs, likes, and notes.

The site's immediate popularity isn't surprising. But is there anything that special about Lady G's newest Internet project, or are her Little Monsters latching onto another Gaga production simply because their idol runs it?

From the title, it seems that the Tumblr, AmenFashion, will mostly showcase the mix of high-end and out-there fashions Gaga's been known to sport. The first post—definitely the best and most Gaga-esque—shows Gaga gripping her pretty-much-naked breasts with her black, talon-esque nails, wearing some awesome eye makeup:

ladyg2.jpg
The rest of the posts mostly show Gaga looking couture. However, she also throws in some non-clothing related bits, including quotes and a photo of a human heart from her video for "Alejandro."

"He ate my heart so I put it in the Alejandro Video:"

Ladyg3.jpg
Though these pieces aren't straight up fashion, they demonstrate Gaga's tastes and perhaps her inspiration. But it doesn't really matter if Amen Fashion stays true to its title, showcasing the Gaga aesthetic. Given the immediate popularity, we only expect the blog to continue growing exponentially, no matter what she posts.

Presented by

Rebecca Greenfield is a former staff writer at The Wire.

'I'm As Hardcore New York As You Can Possibly Get'

A short documentary about an electric violin player who busks in New York City's subway.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

The Horrors of Rat Hole Mining

"The river was our source of water. Now, the people won't touch it."

Video

What's Your Favorite Slang Word?

From "swag" to "on fleek," tweens choose.

Video

Cryotherapy's Dubious Appeal

James Hamblin tries a questionable medical treatment.

Video

Confessions of Moms Around the World

In Europe, mothers get maternity leave, discounted daycare, and flexible working hours.

Video

How Do Trees Know When It's Spring?

The science behind beautiful seasonal blooming

More in Entertainment

Just In