Watch Justin Bieber's New Perfume Commercial

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Tween-pop icon Justin Bieber, 17, is adding perfume to his portfolio. As the promo video below shows, young women can expect a visit from the purple-sneakered prodigy--who is apparently now equipped with the the power of flight--upon spritzing Bieber's "Someday" scent.




The new fragrance, which comes out next month, is the result of a licensing deal the singer signed with New York-based Give Back Brands, Inc. But how does perfume for girls fit into the boy wonder's brand? The Boston Herald asked Wheelock College professor Diane Levin to weigh in:

With the introduction of a Bieber fragrance, Levin expects girls as young as 6 to be asking their parents for the perfume. "When Justin Bieber comes out saying, 'This is what you need to do to be attractive to someone like me,' that's an incredible yet very troubling marketing tool," she added.

Read the full story at the Boston Herald.

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Spencer Kornhaber is a senior associate editor at The Atlantic, where he edits the Entertainment channel. More

Before coming to The Atlantic, he worked as an editor for AOL's Patch.com and as a staff writer at Village Voice Media's OC Weekly. He has also written for Spin, The AV Club, RollingStone.com, Field & Stream, and The Orange County Register.

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