The Stuff of Life: A Book About an Infographics Pioneer

>gerdarntz5.png

It's been a great month for Isotype, the vintage pictogram language that gave rise to much of today's visual communication and sparked the infographics revolution. Recently, we featured the story of Otto Neurath, considered the father of Isotype, and last week we raved about the ace iPhone app testing your memory through pictograms by Gerd Arntz (1900-1988), the politically engaged Modernist German graphic designer who collaborated with Neurath on the invention of Isotype.

Today we turn to Gerd Arntz Graphic Designer—an absolutely fantastic recent book about Arntz's work, exploring the 4,000 symbol signs he designed in his lifetime and their visual legacy.

Best-known for his iconic black-and-white wood and linoleum cuts, Arntz also created an astounding array of Isotype color icons spanning nature, industry, people, architecture, mobility, food, and more.

gerdarntz6.png


gerdarntz1.pnggerdarntz2.pnggerdarntz3.pngAnd here's something we found wildly interesting, a living testament to the iconic designer's cultural footprint: Does the F in this Arntz logo look familiar?

gerdarntz_facebook.png

A major case of Similarities, it seems, and proof that everything does indeed build on what came before.

Beautifully designed and thoughtfully written, Gerd Arntz Graphic Designer is both a treasure trove of Isotypes and a priceless overview of the system, its political and historical context, and its timeless design legacy.



This post also appears on Brain Pickings.
Images: Courtesy of Brain Pickings

More Stuff of Life:

Presented by

Maria Popova is the editor of Brain Pickings. She writes for Wired UK and GOOD, and is an MIT Futures of Entertainment Fellow.

Things Not to Say to a Pregnant Woman

You don't have to tell her how big she is. You don't need to touch her belly.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Things Not to Say to a Pregnant Woman

You don't have to tell her how big she is. You don't need to touch her belly.

Video

Maine's Underground Street Art

"Graffiti is the farthest thing from anarchy."

Video

The Joy of Running in a Beautiful Place

A love letter to California's Marin Headlands

Video

'I Didn't Even Know What I Was Going Through'

A 17-year-old describes his struggles with depression.

Video

Google Street View, Transformed Into a Tiny Planet

A 360-degree tour of our world, made entirely from Google's panoramas

Video

The Farmer Who Won't Quit

A filmmaker returns to his hometown to profile the patriarch of a family farm

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

More in Entertainment

Just In