As Fans Turn Away From Hockey, NHL Ducks Head-Shot Reform

Warmup:

Taking fire from all sides for their lack of progress in preventing gratuitous violence in the National Hockey League, and stung by a recent mini-revolt among advertisers, fans and owners, league executives last week nonetheless did what officials often do when they don't really want to do much at all. They declared that they had formed a committee to study the matter.

The "matter" which they were supposed to be addressing is the NHL's increasingly unjustifiable refusal to aggressively police on-ice play to reduce the frequency of "head shot" hits that have left too many of its players with severe, life-altering injuries. The problem has been the subject of intense public debate all season as one star player after another has been dispatched to the hospital. In February, Hall of Famer Mario Lemieux, one of the best and most famous players ever to put on a jersey, and now an owner of the Pittsburgh Penguins, got so fed up with the NHL's lack of ardor in punishing transgressors that he publicly called out the league's "failure."

Things have only gotten measurably worse since then. The hit that broke the camel's back for me broke the neck of Montreal Canadiens forward Max Pacioretty in a game earlier this month against the Boston Bruins. Zdeno Chara, a hulking Bruins defensemen, rammed Pacioretty's head into a stanchion on the sideboards with terrible (and unnecessary) force. Pacioretty was knocked unconscious and suffered a severe concussion and broken (but non-displaced) fracture of one of his vertebrae. Chara was immediately kicked out of the game but was not subsequently suspended or fined for his conduct. NHL officials later described it as a "hockey play" and said they didn't want to alter the fast-paced, edgy nature of hockey.

An outcry ensued. Major sponsors like Air Canada and Via Rail (both Quebec-based, it's worth noting) threatened to pull their sponsorship of the NHL if the league didn't do more to protect against such recklessness. NHL Commissioner Gary Bettman bluntly responded by telling Air Canada, in not so many words, that it needed the NHL more than the NHL needed it. Montreal police opened an investigation into the Chara hit. Politicians of all stripes weighed in-- as did millions of hockey fans around the world. I wrote about the Chara hit, and the furious reaction to it, earlier this month here at TheAtlantic.com. Here's what has happened since.

First Period:

The NHL doesn't call it a "committee," of course; that would be too much of an explicit admission of its failure to act boldly and decisively following the Chara hit. Instead, concerned hockey fans (and advertisers) now have before them what's being called a "blue-ribbon" panel composed of four former NHL stars. The men will now meet to discuss "player-safety" issues before reporting their conclusions to a larger group. Get the idea? At this rate, the Toronto Maple Leafs might win another Stanley Cup before effective rules reform comes to the NHL.

The panel was one of five half-hearted new measures offered last Monday by league officials to address the problem of head shots. The NHL also announced a more aggressive protocol for dealing with suspected concussions. It said said it would look more closely at equipment and existing rink safety (the Canadiens reinforced the padding on the stanchion at the Bell Center that Pacioretty hit). And the NHL pledged to consider making punishments more significant for "repeat offenders." What do all of these "reforms" have in common? None directly eliminate the problem they are purportedly designed to fix. Better diagnoses rules for concussions are great. But they don't do anything to prevent the concussion in the first place, right?

That was on Monday. Last Tuesday, the NHL's general managers, the guys who run the teams, outright rejected the chance to outlaw head shots from the league. Even though such a ban is the most obvious place to start in cleaning up the game, these hockey insiders weren't interested. "It would take a lot of hitting out of the game, a lot of the physical part of the game that makes our game so appealing," Ottawa GM Bryan Murray told the Washington Post, perhaps unaware of the irony of his words. The coach of the Washington Capitals, meanwhile, was even more flip in blowing off fans' concerns. "If you don't like it, don't come to the games," Bruce Boudreau said.

Second Period:

The joke may be on Boudreau and his fellow ostriches. A national poll last week in Canada revealed that no fewer than 80 percent of Canadians want head-shots banned from the league. The same poll indicated that 25 percent of NHL fans say they will watch less hockey on television because of the league's failure to better protect against thuggery. Even if half of those respondents were lying to their pollster, it's a big number for a league already suffering from poor attendance and small U.S. television ratings. The NHL (and Bettman in particular) simply cannot afford to lose Canada's confidence in the stewardship of its beloved national sport. 

In the real world of business, the customer is always right. In the NHL, the customer just doesn't understand. In the real world, an industry might go overboard to please its clients when faced with such a tangible threat to its popularity. In the NHL, the documented wishes of devoted fans are discounted by league executives who believe they know better and who say they want to preserve what they consider to be the purity of the sport. At this rate, the NHL may end up being the purest professional leagues ever to be marginalized or put out of business altogether by unsatisfied customers.

Presented by

Andrew Cohen is a contributing editor at The Atlantic. He is a legal analyst for 60 Minutes and CBS Radio News, a fellow at the Brennan Center for Justice, and Commentary Editor at The Marshall Project

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