'30 Rock': Mel Gibson Telethons and Reality TV

30 Rock Gibson_post.jpg

NBC


"Now it's on to phase two."

Jack says that to Liz while they're watching the GE sign on 30 Rockefeller Center switching off, and Kabletown's sign turning on in its place, and the line sets the tone for the entire episode.

The whole staff of TGS is thrust into two "phase twos" in this episode, both prompted by Jack in a bid to make money for their new employer.

Operation Righteous Cowboy Lightning is Jack's attempt to preempt any natural disaster by pre-taping a charity call-a-thon, and he sets the TGS writers on coming up with the next big disaster. Among other things, they come up with a tornado that hits a handgun factory and a cyclone in Brooklyn (destroying two vintage clothing store and a banjo), and bring Robert De Niro on set to pre-tape a series of these possibilities. What no one expected was how soon a major event would take place and how quickly they could react.



The second major "phase two" of the episode was everyone's involvement in Tracy's wife's reality show. Though Liz thinks we're in a new golden age of scripted television, she and Tracy and their series of conflicts becomes reality TV fodder. Ultimately though, the scripts win out.



We've started to see how things are shifting in 30 Rock under Kabletown's rule, and everything Jack has proposed has been successful so far. Let's hope that Liz gets to take a new ID badge picture, and something goes hilariously wrong.

Best random quote that has nothing to do with the show's plot: "I wasn't going to buy two blimps and crash them together just to hear the sound they make." - Tracy Jordan

Presented by

Caitlan Smith is a senior recruiter for Atlantic Media Company, having previously worked for The Atlantic as an editorial assistant and researcher. She is a graduate of the University of Virginia.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

Video

The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

Video

This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

Video

What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

More in Entertainment

Just In