Among the findings: Liberals are more likely to watch Mad Men. Creative people are fans of Glee. Viewers of The Office think they are superior to others, and if you watch Dancing With the Stars, you're 21 percent more likely to be, well, boring:
For all the glitter and celeb-gawking on the reality dance show, it is traditional personalities who tune in. Traditionalists are 21% more likely to watch "DWTS." Traditionalists are the opposite of the experiential Gleeks, and instead prefer stability and the tried and true....
..."Dancing" fans also tend to be compliant. The get-alongs, as Mindset refers to them, are 16% more likely to watch the show. These personalities tend to defer to others in an effort to get along and are quick to smooth ruffled feathers in an argument. They don't like aggressive behavior and are usually quick to forgive and forget.
Read the full story at Advertising Age.