28 Most Influential Celebrities on Twitter

More

Money has historically been the most commonly understood (and easily measurable) metric of power. In recent decades knowledge has also become an accepted benchmark of influence. In our open, modern society, reputation may be one of the single biggest sources of power a person can have.

Instead of measuring power via wallet or intellect, how do we measure influence? The evolving social web provides some substitute metrics for personal income and the master's degree. Influential sites like Stuff White People Like or Shit My Dad Says that began as low-maintenance blogs or Twitter feeds are testaments to the potential for power and influence in the high-velocity social space. At Fast Company, Austin Carr and social media guru Dan Zarrella have looked to Twitter as a way to measure celebrity influence.

By studying click-through rates--the amount of clicks a tweeted link receives--Zarrella was able to graph celebs' influence on their followers (see chart below). Some of the names are not so surprising (Ashton Kutcher), but others, including British actor Stephen Fry and poet laureate "Weird Al" Yankovic, may come as more of a shock.

Picture 1.png

Read the full story at Fast Company.
Jump to comments
Presented by

Jared Keller is a former associate editor for The Atlantic and The Atlantic Wire and has also written for Lapham's Quarterly's Deja Vu blog, National Journal's The Hotline, Boston's Weekly Dig, and Preservation magazine. 

Get Today's Top Stories in Your Inbox (preview)

The Ghost Trains of America

Can a band of locomotive experts save vintage railcars from ruin?


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Video

How Is Social Media Changing Journalism?

How new platforms are transforming radio, TV, print, and digital

Video

The Place Where Silent Movies Sing

How an antique, wind-powered pipe organ brings films to life

Feature

The Future of Iced Coffee

Are artisan businesses like Blue Bottle doomed to fail when they go mainstream?

Writers

Up
Down

More in Entertainment

Just In