Why 'Scott Pilgrim' Flopped: Blame the Recession?

Scott Pilgrim vs. the World, the Michael Cera movie based on a popular comic book series, is officially a flop: the $60 million movie made just $10 million in its opening weekend and $5 million the following week. This despite positive Internet buzz and good reviews from critics. The Wrap lists five reasons for the movie's failure, including "genre confusion" and "at this stage, Michael Cera couldn't open an envelope" (yikes).

But the most interesting theory for why the movie failed: the recession has made us inable to relate to the movie's main character, a sweet slacker type. In other words:

Despite the fantastical elements and efforts to sell its superhero elements, the film's downtrodden protagonist may have hit a little too close to home: Pilgrim lacks a steady job, sleeps in his gay best friend's bed and seems perfectly content with his dead-end prospects in a bad economy.

"In recessionary time, who wants to see a movie about 20-year-old slacker do-nothings who are in a band? You'd rather slap them than go watch them in a movie," a film marketing executive told TheWrap.

 
Read the full story at The Wrap.


Presented by

Eleanor Barkhorn is a former senior editor at The Atlantic.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

Cryotherapy's Dubious Appeal

James Hamblin tries a questionable medical treatment.

Video

Confessions of Moms Around the World

In Europe, mothers get maternity leave, discounted daycare, and flexible working hours.

Video

How Do Trees Know When It's Spring?

The science behind beautiful seasonal blooming

More in Entertainment

Just In