Why 'Scott Pilgrim' Flopped: Blame the Recession?

More

Scott Pilgrim vs. the World, the Michael Cera movie based on a popular comic book series, is officially a flop: the $60 million movie made just $10 million in its opening weekend and $5 million the following week. This despite positive Internet buzz and good reviews from critics. The Wrap lists five reasons for the movie's failure, including "genre confusion" and "at this stage, Michael Cera couldn't open an envelope" (yikes).

But the most interesting theory for why the movie failed: the recession has made us inable to relate to the movie's main character, a sweet slacker type. In other words:

Despite the fantastical elements and efforts to sell its superhero elements, the film's downtrodden protagonist may have hit a little too close to home: Pilgrim lacks a steady job, sleeps in his gay best friend's bed and seems perfectly content with his dead-end prospects in a bad economy.

"In recessionary time, who wants to see a movie about 20-year-old slacker do-nothings who are in a band? You'd rather slap them than go watch them in a movie," a film marketing executive told TheWrap.

 
Read the full story at The Wrap.


Jump to comments
Presented by

Eleanor Barkhorn is a former senior editor at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

Sad Desk Lunch: Is This How You Want to Die?

How to avoid working through lunch, and diseases related to social isolation.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where Time Comes From

The clocks that coordinate your cellphone, GPS, and more

Video

Computer Vision Syndrome and You

Save your eyes. Take breaks.

Video

What Happens in 60 Seconds

Quantifying human activity around the world

Writers

Up
Down

More in Entertainment

Just In