Irony of the Day: 'Mad Men' Can't Sell Advertising

Mad Men tells the stories of successful ad executives in the 1960s. But the show itself has trouble attracting advertisers, especially when compared with other TV programs:

"Mad Men" isn't a particularly huge draw for advertising itself, despite plenty of interesting tie-ins with marketers such as BMW and Jack Daniel's whiskey over its three-plus seasons. Airings of "Mad Men" took in only $1.98 million in ad revenue in 2009, according to Kantar Media. In 2008, the show nabbed just less than $2.8 million, and in 2007, approximately $2.25 million. These are paltry amounts when one considers that a 30-second ad in an equally buzzy program such as "24" on Fox cost between $200,000 and $280,000 as the show, off its peak, headed into its final season.

Read the full story at Ad Age.

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Eleanor Barkhorn is a former senior editor at The Atlantic.

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