B.o.B.'s Music Video Problem

Atlanta rapper B.o.B.'s debut album The Adventures of Bobby Ray, with its terrific flow and pop sensibilities, is one of my favorite records of the year (I recognize that Janelle Monae belongs in an entirely different stratosphere). But flipping back through B.o.B.'s videos, I think the guy needs someone to give him a souped-up look that matches his lyrical and stylistic sensibilities.


Let's take the most recent one, for "Airplanes," his duet with Paramore's Hayley Williams:

It's very pretty. Williams is a lovely girl, and well-served by the lighting. B.o.B. can hold an empty space. But it's an entirely literal video. When Williams sings about stars, there are sparkly lights! When B.o.B. reaches the end of the song, a suitcase materializes in one of those empty spaces! The one innovation is the Harry Potter-like moving Polaroids, but they're barely there, and there's no interaction with them.

Similarly, the collage concept is cute in the video for "Nothing On You":


But again, it's very literal. It's a song about seeing pretty girls! And there are pretty girls to be seen!

Maybe the best video B.o.B. has going for him is the slightly weird, low-budget one he did for "I'll Be In the Sky," one of the songs he did for a pre-debut mixtape

The initial premise is more promising than the execution: B.o.B.'s come-to-earth in circumstances that look suspiciously like a spaceship crash. It's a concept that's shows up in songs on The Adventures of Bobby Ray: at one point he notes, "I abandoned my own planet and I landed on Earth." If he'd taken the concept a lot further, it would be fun, but even if he didn't, another big, intense concept for a video spangled with space references, like what OutKast did in "Roses," with its allusions to "down-to-Mars girls."

And the guy has a lot of basic assets. The video for "Haterz Everywhere" (another mixtape song) is as low-concept as some of these other clips:


But it proves he's got a nice kinetic physicality. Someone could do some good work with this guy. Maybe Bryan Barber's available? Surely Big Boi and Andre could help a local up-and-comer out with a referral?
Presented by

Alyssa Rosenberg is a culture writer with The Washington Post.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

The Horrors of Rat Hole Mining

"The river was our source of water. Now, the people won't touch it."

Video

What's Your Favorite Slang Word?

From "swag" to "on fleek," tweens choose.

Video

Cryotherapy's Dubious Appeal

James Hamblin tries a questionable medical treatment.

Video

Confessions of Moms Around the World

In Europe, mothers get maternity leave, discounted daycare, and flexible working hours.

Video

How Do Trees Know When It's Spring?

The science behind beautiful seasonal blooming

More in Entertainment

Just In