Weight Loss Ad Infinitum

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I keep meaning to link to this Gawker piece looking into the weight loss scam being run by the Kardashians and the Gossip mags. Basically the Kardashians have been offering variations on the same theme for over a year now:


This week, Khloe and Kim Kardashian repeat a cover and weight loss interview almost verbatim for Life & Style magazine. Last month, Kourtney Kardashian did three weight loss-themed Life & Style bikini covers in a row. What gives? 

The eagle-eyed editors at Huffington Post Entertainment noticed that today's scantily clad sister act is virtually the same as one from September of 2009.

Read the piece. The gist is that one of the Kardashians is always in the midst of "getting their revenge body," "losing 20 pounds in two weeks," or some such. I almost think calling this is scam is unfair. My sense is that there are people in this world who need to believe that, yes, you can eat whatever you want, lose 30 pounds in a month, and make Reggie Bush jealous. In other words, while the supply is foul, I'm more interested in the demand. I'm more interested in the need.

Somewhat related, this Gawker piece on the nexus between gossip rags and reality TV is also pretty interesting.
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Ta-Nehisi Coates is a national correspondent at The Atlantic, where he writes about culture, politics, and social issues. He is the author of the memoir The Beautiful Struggle.

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