When it comes to paid speaking, Tom Friedman makes the complicated simple (accidentally).


Tom Friedman's unchallenged virtue is making the complicated simple. He's done it again, albeit inadvertently, when it comes to journalists taking money.


 The San Francisco Chronicle disclosed that Friedman, one of the many reasons the New York Times verges on lapping most of the field as the finest daily newspaper, took $75,000 for a speech to the San Francisco Bay Area's clean air district. He then gave back the money, indicating through a spokesman that he hadn't known exactly to whom he'd be speaking; but he assumed it was a community group or nonprofit, not a government agency.


It's a hard-to-imagine reporting lapse by a great reporter. Be it an invitation to a movie screening, kids' birthday party or speech, one should do due diligence on one's host. That aside, the only really notable matter here was the rare, if accidental, disclosure of a journalist buckraking.


It happens all the time. Every week, elite journalists, especially those based in Washington with television-fueled high profiles, give speeches for four- and five-figure fees to groups whose issues they report or opine on, even if they don't specifically cover the particular institution. The A-list can routinely knock down between $10,000 and $30,000 an appearance, sometimes much more, especially if they're asked to temporarily exit the District of Columbia.


Want to hire one? Check the roster of clients at just one savvy firm, the Washington Speakers Bureau, at http://www.washingtonspeakers.com/capabilities/journalists-analysts-historians.cfm.


It's one of Washington's unending scams, with its own vague conspiracy of silence in which nobody wants to upset the apple cart. I came across it in the mid-1990s while bureau chief for the Chicago Tribune and was quickly lambasted as an ambition-ridden neophyte. Cokie Roberts of ABC News was a personification of the unseemly enterprise and a serial buckraker. There was the late Tim Russert, Lesley Stahl and a small army of others; from the payrolls of PBS to CNN and Fox News Channel.


They'd all take huge sums of money for making speeches and moderating panels, even appearing with public officials barred by ethics rules from taking a penny. When I confronted one liberal columnist, he not only refused to concede any ethical murkiness but simply groused about conservative counterparts, like Robert Novak, routinely extracting far greater fees.



There were a few subsequent changes in rules at some organizations amid publicity about some indefensible forays. But, by and large, the practice continues, especially among the media versions of 800-pound journalistic gorillas (or is it 600-pound? 300-pound?). Nervous bosses employ the rankest situational ethics when it comes to star reporters, anchors and columnists; along the way tying themselves into knots making distinctions without much of a difference among "beat" reporters and those columnists and critics who dispense opinions for a living.


It's the free market at work. People are intrigued by journalists, even if they don't trust most of us. And stars can fill seats at conventions and other gatherings, even help nonprofits generate large sums at fundraising lunches and dinners for worthy causes; in the process allowing the speaker to pay a chunk of a college tuition with an hour-long discourse and question period. Many groups, including colleges and universities, have ample coffers to help bolster those individuals' patio or kitchen-renovation funds.


Due to modest TV exposure, I receive a few speaking offers and tend to do them pro bono, at most accepting transportation and lodging if it's elsewhere. I've taken a few hundred bucks here and there for college appearances, given a distinction in Chicago Tribune rules while I was there. I most recently spoke about the Obama administration to an elite group of bankers at a very fancy California hotel. Especially given the critical role of the association's members in the biggest story of our era, namely the economic crisis, I didn't think for a moment about taking money.


I'm no saint. But it's inevitable that, as a journalist, I will touch upon issues important to bankers, even without formally being a financial reporter. Even as I now look for fulltime employment, and am not beholden to an employee code of conduct, I don't need the labyrinthine rhetorical challenge of explaining why I took bankers' money at a time when I might be writing about or blabbing on TV about the economy or mess in the financial sector.


Journalists who are paid for speaking wind up creating, and usually denying, competing loyalties or conflicts of interest. And they'll almost never be willing to submit to the sort of public disclosure which they insist upon from those they cover. The only journalist I ever met willing to tell me about his speaking was John Stossel, the distinctly libertarian reporter for ABC News. The others guard the information like the Bush administration guarded the locations of its secret prisons.

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James Warren is the Chicago editor of The Daily Beast and an MSNBC analyst. He is the former managing editor of the Chicago Tribune.

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