Owned IMO

This will leave a mark:

Staff members were encouraged to ignore new Web sites like The Page, written by Time's Mark Halperin, and Politico, both of which had gained instant cachet among the Washington smarty-pants set. "If Politico and Halperin say we're winning, we're losing," Obama's campaign manager, David Plouffe, would repeat mantralike around headquarters.

Heh, they could add all the Atlantic blogs to the list, for all I care. I wouldn't want Tom Landry letting beat writers run his offense back in the day, anymore than I want to see David Plouffe doing long-form journalism. Or blogging. Folks need to play their position. On that note I never understood why Howard Wolfson let Drudge run his life. Media is powerful. But not that powerful.