Black Friday

One interesting aspect of the regrettable trampling death in Long Island, is the willingness of media to deplore a culture of rank materialism--despite being purveyors of a culture of rank materialism. From my old friend and former boss David Carr:

In a day-before story, The Atlanta Journal-Constitution advised readers to leave the children at home, at least the ones not big enough to carry the loot, because they will just slow you down: "Strollers and crowds just don't mix, though we know a few shoppers willing to use four wheels and a child as a weapon. Younger children may also be seduced by the shopping mania and pitch a tantrum that slows your progress. That said, teens and young adults can be an asset to a divide-and-conquer shopping strategy. And you'll have someone to help carry the bags..."

In the wake of death by shopper, Newsday, the daily paper on Long Island, wrung its hands in the opinion page blog: "Was this deadly rush to lower prices an illustration of the current economic malaise (people mobbing Wal-Mart because they fear they can't afford higher prices elsewhere) or just proof that even a recession can't suppress stuff-lust?" Then it added, rather unfortunately, "This awful death is another Joey Buttafuoco-like stain on the too-often sordid image of our island."

But on the run-up, Newsday offered a "Black Friday blueprint," with store openings listed so shoppers could plot strategy, including noting that at 5 a.m., the Green Acres Wal-Mart would open and customers could expect to buy a 42-inch LCD television for $598. Many continued to pursue that particular bargain even as Mr. Damour lay dying.

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And then this:

Given that early shoppers stomped him to death and later arrivals streamed past him as he was being treated, he could not be blamed for failing to understand the ungovernable mix of greed and thriftiness that was under way. Black Friday blows a whistle many of us cannot hear -- I would rather spend some quality time with my dentist than stand in the dark chill waiting for a store to open.

Some people think of Black Friday as an abundance of holiday generosity, but in a survey conducted by the International Council of Shopping Centers and Goldman Sachs, 81 percent of the respondents said that they planned to shop for themselves, an army of self-seeking Santas.

News outlets that advised consumers to sharpen their elbows for the big day were selling something that has, in an online world, lost most of its value. If you want to define your self-worth as buying a $300 laptop, you can use the Web and a down cycle in the gadgets business to come out a winner. (Black Friday is now followed by Cyber Monday, another cynical construct that suggests that you can beat the system by buying things on the right day.)

That's really what I don't get. Why stand in line when you can get many of the same deals on the web. It's interesting because this was the first year I actually had some cash (not much) to buy something on Black Friday. My e-mail was deluged with deals, and I almost nbought 42" flat-screen for like $500. And then I got to thinking. Why? Was I even shopping for a TV? Or was I just enticed by the possibility of getting over.