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The Dollar ReDe$ign Project, 2009

This is the age of crowdsourcing and social media. So the time is right for creative consultant Richard Smith’s notion that economic change can start at the grass roots. “The only realistic way for a swift economic recovery,” he proposes, “is through a thorough, in-depth rebranding scheme—starting with the redesign of the iconic U.S. dollar.” His Dollar ReDe$ign Project invites anyone to submit an idea at richardsmith.posterous.com, and to date, designers from all over the world have responded enthusiastically.

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