Derek Thompson

Derek Thompson is a senior editor at The Atlantic, where he oversees business coverage for TheAtlantic.com. More

Thompson has written for Slate, BusinessWeek, and the Daily Beast. He has also appeared as a guest on radio and television networks, including NPR, the BBC, CNBC, and MSNBC.

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EU Unemployment Rate Hits Historic High—Europe Has Only Itself to Blame

You don't hear much from Europe these days, now that the continent's debt crisis is more or less under control. But the jobs crisis has never been more dire. Unemployment in the euro zone hit a record high of 11.8 percent in November, according to a new Eurostat report. In Spain, Greece, and Portugal, joblessness has never been higher during this crisis.

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The problem gets worse for the young. Unemployment for workers under 25 is now closer to 60 percent than 50 percent in Spain and Greece, and youth joblessness is rising in France, Italy, and Portugal. (Note: the red bar for Greece shows unemployment from September 2012, not November)

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The last time I passed along a euro zone update, I recalled a saying among start-ups companies: The metrics you pay attention to are most likely to move in the direction you'd like. So, you'd better pick the right metrics.

Compared to most countries and international organizations, the EU is something of a start-up, itself -- a brave currency experiment. For most of this crisis, its central bankers have picked low inflation and low government spending as their key metrics. Lo and behold, inflation across the EU is low and government spending has plunged. The result has been good  for banks, depositors, bondholders and lenders. It has been disastrous for two other metrics that you might consider equally important: jobs and growth.

History will almost certainly show that Europe did the wrong thing. In fact, we hardly have to wait for history's judgment. In a remarkable letter, chief IMF economic Olivier Blanchard recently acknowledged that the IMF's diagnosis of austerity for Europe was based on a math error. The error comes down to a number called the "fiscal multiplier," which tells us how much economic activity comes from one dollar (or euro) of government spending. The IMF assumed a small multiplier, about 0.5, meaning that each euro cut from government spending would do very little damage to the overall economy. Instead, the multiplier was high, greater than 1.0, so as the cuts mounted, austerity crashed the European economy.

And so, here's where we are today with the EU: Optimistically, Europe will grow about 0.0% this year. The last time Spanish growth was this weak was during the Spanish Civil War. Greece's GDP decline is the worst of any peaceful, non-communist post-WWII economy. Both countries have youth unemployment kissing 60 percent and still rising. And, remarkably, this is what an improving EU looks like.

How the TV Business Got Rich Off the Thing That Was Going to the Kill It: The Internet

In TV Land, the dinosaurs still rule the world

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Reuters

Surely, you've heard the news: The cable business is broken, the end of TV is nigh, and it's only a matter of time before the Internet does to television what it's done to music and newspapers -- obliterate the old business models and leave something shiny and new in their place.

Maybe. Some day. For now, the dinosaurs still rule the world.

As David Carr explained today in the New York Times, the two industries that make up what most people think of as the TV business -- content companies (who own the shows and the channels) and cable companies (who own the infrastructure that transports the shows and channels to your TV box) -- had a smashing year in 2012. Many of them outperformed the newer and nimbler companies, such as Apple, Netflix, and Google, that are supposedly destined to displace them. They owe much of their success to the very thing that was supposed to kill them -- the Internet.

First, the numbers. The TV business had a spectacular year. Cable's heavy hitters crushed the S&P 500 average in 2012: Comcast led the pack, up 57 percent, followed Time Warner Cable (up 53 percent), and Charter (up 34 percent). Among the big media companies, News Corp, CBS, and Disney, and Time Warner all finished up over 30 percent. (Those four conglomerates account for just about all of the television I watch, since they respectively own Fox, CBS, Showtime, ABC, ESPN, and TNT.)

What's going on? The Internet was supposed to make these companies poor. Instead, the Internet is making them rich.

"We heard stories about how cable was doomed by the Internet as early as 2003," says Craig Moffett, an analyst with Sanford C. Bernstein. "It has finally dawned on investors that, not only was that never a realistic concern, but also, the Internet has turned out to be a boon for both distributors and content companies."

To understand why the Internet hasn't destroyed cable, ask yourself: Where do you get your Internet? It's probably from the same people selling you TV. Since 2005, total cable industry revenue is up 50% -- and two-thirds of that increase came from selling something that wasn't television. For the most part, it was Internet. Cable companies like Comcast and Time Warner Cable sell broadband at ridiculously high margins. When you compare the total cost and profit of selling TV versus selling Internet, it's clear to Moffett that pay TV "has represented less than half of [cable's] business for more than a year."
 
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While cable has made Internet a second business, content companies have treated the Internet as a second window. Even as they demand more money from cable operators for the right to carry their channels to households, media companies have also made a killing selling their shows to companies like Amazon, Netflix, Hulu, and Apple. One paradox of online entertainment is that more Reach isn't necessarily more Revenue. Today we have access to more music and news that ever, but since we're only paying for access, the difference between listening to 10 songs and 10,000 songs (or reading 10 articles versus 10,000 articles) is often zero. But the TV industry is getting more reach and more revenue, together.

This would be a good time for me to say that just because traditional media has fended off disruptive innovation in January 2013 doesn't mean there won't be a different story to write in January 2014. Programming costs, especially for live sports, are just insane. Attention is slowly but surely flitting away from prime-time TV and some large cable networks. Cable's high-margin Internet business could get it in trouble with regulators if somebody makes the case that private companies shouldn't have that much pricing power over a basic utility like broadband.

There are many ways that government, audiences, and technology cut down the mega-goliath that is the modern TV business. But for now, Les Moonves, CEO of CBS and a mega-goliath in his own right, is correct: Everything that was supposed to be bad for the TV business has turned out to be good for the TV business.

BuzzFeed, Andrew Sullivan, and the Future of Making Money in Journalism

The Daily Dish's business experiment matters to the future of the Daily Dish. BuzzFeed's business experiment matters to the future of online journalism.

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At first blush, they would seem to have nothing to do with one another. BuzzFeed -- the Internet's finest crackerjack box of sticky, clicky listicles sprinkled with original reporting -- announced that it raised $19 million in venture funding. In a far-away corner of the Web, Andrew Sullivan, the pioneering blogger who has expanded into a mini-magazine within the Daily Beast, announced he was taking his team private, forgoing advertising and venture money, and relying instead on all-you-can-eat subscriptions for $19.99 (or more, if readers felt generous).

It is serendipitous that BuzzFeed and Sullivan's Dish made their announcements hours apart, because their stories belong together even if their styles are opposite. The archetypal BuzzFeed article begins, "50 Puppies to Get You Through Your Bad Day: Bet you can't stop looking at these dogs." The archetypal Dish article begins, "The Future of the Welfare State, Cont.: Douthat counters Ezra [blockquote]." But both sites are doing something extremely correct, both sites entertain and inform a mass audience, and both sites offered fitting glimpses of the future of paid journalism -- or, more accurately, two halves of that future.

Let's start with the Dish. Andrew Sullivan's massively successful blog has taken a grand tour of old-school media, from Time, to The Atlantic, to Newsweek/Daily Beast. Flying solo, it will have to bring in somewhere around $1 million every year. Andrew's strategy is to junk the ads and raise the money entirely through subscriptions. Like NYTimes.com, the model is a meter: After a certain number of internal clicks, you hit a limit -- no more click-throughs! -- and you're asked to pay (links from other articles around the Web don't count toward the limit). Andrew lays out the core principle:

We want to create a place where readers - and readers alone - sustain the site. No bigger media companies will be subsidizing us; no venture capital will be sought to cushion our transition (unless my savings count as venture capital); and, most critically, no advertising will be getting in the way.

I don't doubt Andrew's sincerity, but this is a core principle motivated or reinforced by economic necessity. It's possible that the Dish could attract some independent advertising, but it would require a sales and marketing team, which has never been a part of Sully's stable. Furthermore, it's possible that the very thing that makes Andrew compulsively readable makes him a challenge to advertise. Fiercely independent, hyper-personal, and often unpredictable essays and amuse-bouche-links about politics and culture are not in the highest demand among tony advertisers, who have historically spent most of their money on sites and channels dedicated to business, technology, consumer products, or local needs -- none of which are really Andrew's forte. But all that doesn't matter a lick if readers are willing to pay. And they are. Twelve thousand readers subscribed at $28 on average through yesterday, bringing the Dish roughly 30% toward its one-year goal.

It's probable that the Dish can live a year on subs alone. It's plausible that the Dish can live for two years on subs alone, or three, or 30. But practically everything else -- the vast majority of journalism, from the New York Times to the pop culture blogs that specialize in bikini shots -- cannot survive on the good will and generosity of their readership, and there is no expectation that they will. Advertising is what makes news and entertainment -- first in 19th-century newspapers, then on early 20th-century radio, then on late-20th-century television, and now on early-21st-century Web and mobile -- affordable at a mass scale. The news needs successful advertising to breathe.

That's why BuzzFeed's story matters. It's commonly understood that Web advertising stinks, quarantined as it is in miserable banners and squares around article pages. BuzzFeed's approach is different: It designs ads for companies that aim to be as funny and sharable as their other stories. Jonah Peretti, the CEO of BuzzFeed, told the Guardian's Heidi Moore that he attributed nearly all the company's revenues to this sort of "social" advertising. "We work with brands to help them speak the language of the web," Peretti said. "I think there's an opportunity to create a golden age of advertising, like another Mad Men age of advertising, where people are really creative and take it seriously."

The online reaction to the Dish and BuzzFeed seems to be that what Andrew's doing is sort of quaint and old-fashioned and what BuzzFeed is doing is weird and revolutionary. The opposite is true. Funding a journalistic enterprise without advertising is weird and revolutionary and experimenting with ads that are suitable to their medium is a clear echo of history. Just as the first radio ads were essentially newspaper ads read aloud, and the first television ads were little more than radio spots over static images, many on the Web are fighting the last war rather than building ads that work for the Internet, journalism history professor Michael Schudson explained to me.

Banners and pop-up ads are so awful they practically sulk in their acknowledged awfulness, fully aware that they are interruptions rather than attempts to compete with editorial content for the readers' attention. BuzzFeed (and other companies experimenting with designing advertising for their advertisers) gets that and tries to fix it. Just as TV ads are successful precisely because they try to be as evocative, funny, arresting, and memorable as actual TV, there's no reason why advertising content shouldn't aim to be as informative or delightful as an original online piece. That's not a new idea. Consider it a corollary to the rule set by Adolph S. Ochs, the long-ago publisher of the New York Times: "Advertising in the final analysis should be news; if it is not news, it is worthless."

Even as Sullivan's Dish is pushing the boundaries of subscriptions, testing how much a dedicated audience is willing to pay for online journalism that is supposedly free, BuzzFeed is pushing the boundaries of advertorial -- advertising content like looks like editorial content -- testing how far each side of their two-sided market (readers and companies) is willing to go. The future of paid journalism -- if we can even try to guess at it -- will probably be a blend of the two strategies celebrated this week: Ads that are less useless and ignorable, and readers who are asked to show a little more love than they're used to.

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Don't You Dare Call December's Jobs Report 'Boring'

Screen Shot 2013-01-04 at 9.48.59 AM.pngFour long years after his first presidential oath of office, Barack Obama's second term begins in an uncomfortably familiar place. The U.S. unemployment rate is 7.8 percent, according to this morning's BLS report, the exact same number as on that cold, historic day in January 2009.

Like a final chapter that sums up all the themes of a long book, December's jobs report was practically archetypal. After averaging just over 150,000 net new jobs per month 2011 and just over 150,000 monthly jobs in 2012, we added 155,000 net new jobs last month. Practically nothing changed -- not the unemployment rate (7.8 percent), nor the number of unemployed people (12.2 million), nor the number of long-term unemployed (4.2 million), nor the employment-population ratio (58.6 percent).

There's an instinct to call these sort of jobs reports "boring." They might be for the journalists paid to write about them each month. But the better words for the real stakeholders -- the unemployed, and all workers whose wages would be get a boost from full(er) employment -- might be "deeply frustrating." Just because job creation is thermostatic doesn't mean we should be resigned to the number on the thermostat. One hundred and fifty thousand jobs isn't the number we deserve, but, at a moment when deficit showdowns have replaced a viable jobs policy, it's the number we've settled for.

Sorry, Middle Class: In a Few Years, Your Taxes Will Have to Go Up, Too

Here are two facts about taxes under the fiscal cliff deal.

Fact One: This year, the 1 percent will pay more in taxes than in any year since 1979.
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Fact Two: We're still not raising enough revenue for the next ten years. Total tax revenue for the next decade will be 18 percent or 18.5 percent of the overall economy. Okay, so that's not far from our historical average. But the next decade's spending demands are nothing like our historical average. We're entering a historically unique moment where we've promised to pay health care and retirement insurance to tens of millions of Boomers, and that will require more money than we're currently collecting for the government -- even if we means-test or change benefits.

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Fact One suggests we might be through raising taxes on the rich. Fact Two suggests we're not through raising taxes in total. And both facts together suggest that the next tax increase will have to come from families further down the ladder. Maybe we'll start by raising rates or limiting deductions for the 98th and 97th percentiles, who are hardly middle class, but also hardly millionaires. Or maybe under Republican leadership we'll start by clearing out deductions that force lower-income families, many of whom don't owe positive federal income tax, to take fewer benefits.

Right now, Washington doesn't need more money and most families can scarcely afford to pay more in taxes without threatening the shallow recovery. Still, it's impractical to think that revenue as a share of GDP will stay this low after the economy improves and interest rates rise and Medicare and Medicaid costs swell for the retiring Boomer generation. Taxes will have to keep rising and we might be running out of space at the top. 

The Real College Crisis Isn't High Costs, It's Low Information

One of the most dangerous misconceptions about the economy right now is that rising student debt and stagnating middle class wages prove that college isn't "worth it" any more

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Reuters

We're pushing up against a cost crisis in higher education, where the escalating price of college isn't reflected in similarly escalating income gains for graduates. But the price of not attending college -- that is, the wage difference between college graduates and high school graduates -- has doubled in the last 30 years. That suggests that the fundamental crisis in college is not costs but, well, advertising --better information in the hands of undecided customers. Getting a degree at a good school has never been more important. The challenge is getting that information to families and teenagers who don't know it, yet.

Poorer families without former college-graduates typically don't have a good understanding of local colleges; the difference between listed tuition price and net cost; financial aid opportunities; or the admissions process. News stories about college being unaffordable only serve to justify their indifference toward continuing their education past high school, according to 2001 report by the Advisory Committee on Student Financial Assistance. A separate study found that low-income teens overestimate tuition costs by 100% and repeatedly underestimate the lifetime gains among university graduates.

So cheers to this simple and revelatory new study from the University of Toronto. Researchers Philip Oreopoulos and Ryan Dunn asked low-income high schoolers in Toronto to take two surveys about the perceived benefits of higher education. Half were shown a simple 3 minute video about the returns of college and asked to calculate their possible financial-aid. "Those exposed to the video, especially those initially unsure about their own educational attainment, reported significantly higher expected returns, lower concerns about costs, and expressed greater likelihood of PSE attainment," the authors reported.

If a 3-minute video about college's internal rate of return does not exactly sound like an incendiary breakthrough in innovation, that's understandable. But the difference it made in these students' impressions of college is a good reminder that a little information can go a long way. For all we study and write about college, the vast majority of the families applying (and not applying) to school have basically no idea how it's meant to pay off. Compared to the level of detail investors receive with a mortgage or a 401(k) plan, a two- or four-year degree is essentially a black hole of data.  

Here's a graph I made last year with help from Kevin Carey that compared the elite "US News" problem of wild tuition inflation among select schools to the "real college problem," which is that more than 60 percent of 21-year-olds aren't currently enrolled in college.

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Graph of 21-year olds according to BLS survey data. BLS;Kevin Carey

That 60 percent imposes real costs -- not just on themselves, but also on the country -- in the form of lower wages, lower tax revenue, and more welfare services and resources demanded from government. It's fine to point out that college isn't perfect for everybody, or that, like every investment, it has varying returns, or that taking out $120,000 in debt on an art history degree from a mid-level institution is a risky bet. But the obsessive media focus on these kind of stories distracts news audiences from the bigger picture. We have an education crisis in this country that starts with tens of millions of young people who are electing to cut short their education before or just after high school. Solving that crisis starts with information about the real returns to a smart college investment, not scare-mongering.


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Fiscal Cliff Deal FAQ: What Just Happened and What It Means For You

The fiscal cliff is done. But the era of cliffs has just begun.

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Last night, the House of Representatives signed off on a deal to avert the massive tax hikes and spending cuts known, nearly posthumously, as the "fiscal cliff." Today we are a presidential signature away from the official end of this absurd national nightmare. But did the president make a bad deal? Did he make a secretly ingenious deal? What's in it, anyway? Those are questions. These are our answers ...

What's in the fiscal cliff deal?

The Tweet-length version of this deal is: No more payroll tax holiday, higher taxes for the super-rich, and we'll figure out the rest later.

The centerpiece of the deal is an increase in the top marginal rate to 39.6 percent on all income over $400,000 (for individuals) and $450,000 (for families). It is the first major tax increase since the early 1990s. The other rates from the Bush tax cuts are made permanent. Here's how it changes our taxes.

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The end of the payroll tax holiday will reduce take-home pay for lower-income families by hundreds of dollars. But the tax changes at the top are measured in the hundreds of thousands of dollars.

Also in taxes: the Alternative Minimum Tax is permanently "fixed"; high-earners will pay 20 percent on income from capital gains and dividends; high earners will be privy to fewer deductions and exemptions; the estate tax is trimmed; and more. Crucially for the jobless, unemployment insurance is extended for the rest of the year.

What's not in the deal is just as important: payroll taxes, spending cuts, and the debt limit. The payroll tax holiday is officially over. That means payroll taxes will rise by 2 percentage points on all workers. There are no spending cuts in the fiscal cliff deal. But there is also no guarantee to raise the debt limit, in the next two months. Republicans want to use the debt limit debate for force spending cuts. President Obama has repeatedly promised not to negotiate over the debt limit, since failing to raise it could trigger a financial crisis.

What's the best reason for us to like it?

Deficits won't kill the U.S. economy in 2013. But austerity might. In a weak economy, we want taxes low and short-term deficits high. This deal preserves both.

Don't think of the U.S. as having "a deficit crisis." That's too simple. Think of us as having three deficit challenges. In the short term, we need high deficits to support weak growth. In the medium term, we need higher revenue and slightly less spending. In the long term, we need to make health care more affordable -- not just for the government, but for everybody.

This deal doesn't fix our health care problem, but that's a multi-decade problem that we don't have to "fix" (as if we even could) in January 2013. This deal doesn't raise taxes as much as we ultimately need to, nor does it touch spending, but that's okay for now, because those are medium-term goals. In the short term, we need more jobs, more spending, more economic activity, especially around housing. High deficits can't save an economy. But austerity can strangle it.

What's the best reason to hate it?

The fiscal cliff was a triple-whammy: taxes, spending, and the debt limit. This deal resolves the first, and most pressing issue, which was the threat of rising taxes on every family in a weak economy. But the deal doesn't solve the other two whammies: the automatic spending cuts passed in the Budget Control Act of 2011 (aka: the sequester) and the debt ceiling. We punted both of those debates by two months.

The Media Metaphor Committee hasn't yet settled on a scary-and-not-even-really-accurate topographical analogy for these debates, but ... I don't know, Budget Mountain? Debt Valley? I'll get back to you tomorrow. The upshot is that the era of perpetual crisis in Washington is far from over.

I heard that this bill increases our deficits by $3.9 trillion in the next ten years. Is that true?

Sort of, but that's really the wrong way to think about it.

The fiscal cliff deal raises taxes by about $600 billion in the next ten years compared to an extension of 2012 tax policy. But if Congress had done nothing to avert the fiscal cliff, the Bush/Obama tax cuts would have expired and taxes would have gone up on everybody dramatically, sucking the economy into a short, sharp recession. Compared to that tax hike, this deal reduces revenue (or increases the deficit) by nearly $4 trillion. So the folks saying this deal increases the deficit by $4 trillion are sort of right. But they're comparing this deal to an alternate reality that was always utterly inconceivable.

What did the GOP win/lose?

The GOP wins the permanent extension of 80% of the Bush tax cuts. They lose (potentially) the leverage to force cuts to spending -- in particular, to entitlements -- this year.

What did the Democrats win/lose?

The Democrats win the first major tax increase in 20 years without trading spending cuts or entitlement changes. They lose hundreds of billions in revenue from the president's initial (and seemingly non-negotiable) offer to raise taxes. They also lost the opportunity to take the debt ceiling off the table. Obama says he won't negotiate over the debt ceiling. But liberals should be forgiven if they suspect the president is incapable of not negotiating.

What did deficit hawks win/lose?

They won the first bipartisan plan to raise revenue over current policy in two decades. But they lost the grand bargain.

If you had to give the deal a grade, what would you give it?

B-minus. The deal isn't bad, just incomplete. It fulfills two-thirds of a campaign promise to raise taxes, but it opens the door to more showdowns over the budget. It preserves tall deficits now, but doesn't aim for the ultimate grand bargain: trading long-term deficit reduction for short-term stimulus.

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No, Christmas Is Not an 'Economically Efficient' Holiday (and That's Okay)

If you were to design, from scratch, a gift-giving holiday to warm the hearts of the coolest classical economists, it would look nothing like December 25. But gift-giving rituals have never been about the economics of efficiency ...

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In 1881, George Blankenshop, a Canadian bureaucrat surveying the Indian population around modern-day Vancouver, sent a scathing note to the Canadian government regarding a ceremony called "potlatch." 

Tribes would gather to distribute, and occasionally even destroy, their accumulated fortunes at a tremendous feast and celebration called "potlatch," an ancient Indian custom. Blankeshop, a businessman and a Christian, considered the practice a violation of Christian capitalism and suggested the Canadian government criminalize the ceremony. Three years later, Canada did just that, declaring that "every Indian or person who engages or assists in celebrating the Indian festival known as the 'potlatch' ... is guilty of a misdemeanor, and liable to imprisonment for a term not exceeding six months and not less than two months."

A Canadian bureaucrat tattle-telling on Pacific Northwest Indians is not the typical beginning to a Christmas story. But it's a fitting beginning to the story of why Christmas doesn't make any sense, from a pure and undistilled economic standpoint ... and also why its economic inefficiency is utterly besides the point when it comes to the holidays.

If you were to design, from scratch, a gift-giving holiday to warm the hearts of the coolest classical economists, it would look nothing like the blind gift-giving we see on December 25. It would look more like middle school allowance. Children would scamper downstairs to look under the Christmas tree to find ... cash. Or perhaps, slightly more sentimental, a holidays-themed check with a message in the Memo line: "Just go buy whatever you want, Love Santa."

When it comes to efficient gifts, cash is king. The Ur text of economic Scrooge-yness is Joe Waldfogel's glum treatise "The Deadweight Loss of Christmas," which proceeds, with devastatingly glum logic, to explain how much of our Christmas gifts to friends and loved ones are wasted (i.e. deadweight loss). The impulse to buy our friends and family actual gifts "destroys" up to a third of their value. Typical example: Grandma buys you for $100. For you, it's worth more like $70. If she'd given you five $20 bills instead, you'd have in your hands a gift every agreed was worth $100.

The most reasonable objection to this argument, in addition to it being a total killjoy, is that the full value of gifts isn't captured in how much the recipient values the gift, or in how much the gifter spends. Gifts feel good to give. And they feel good to get. The neurological benefits of what academics call "prosocial spending" (and non-academics call "buying stuff for my friends") aren't accounted for in Waldfogel's math. It's not his fault. They're just not calculable.

Even an awful I-would-not-wear-that-reindeer-monstrosity-if-the-rest-of-my-clothes-somehow-caught-fire-simultaneously sweater from your grandmother sends a sweet message. A gift is a signal: I know you. Money is just money. One hundred dollars in cash doesn't really say anything, except, "Hey, I just went to the ATM and asked the machine for $100, so here." 

Many people prefer gifts that are demonstrably impractical and inefficient. In his behavioral economic guide to gift-giving, The Atlantic's Jordan Weissmann pointed to a finding that women tend to prize gifts, especially from spouses, that were sentimental and extravagant and sometime simply impractical. Practical gifts can lack a certain romance.

Gift-giving rituals simply aren't about the economics of efficiency. They've always been about signaling and the emotional rewards that have zilch to do with the sticker price. Nineteenth-century Canadians didn't understand potlatch, but it was the Indians themselves who, in their response to the anti-potlatch law, made the case for prosocial spending that couldn't be defended on purely "capitalist" grounds: "We work for our money and like to spend it as we please, in gathering our friends together and giving them food to eat, and when we give blankets or money, we dance and sing ... the 'potlatch' does that."

So, this Christmas don't be a Waldfogel (or a Blankenshop). Give lavishly. When it comes to the holidays, our rituals are smarter -- even, you might say, more economic -- than economists think.


The Most Overlooked Statistic in Economics Is Poised for an Epic Comeback: Household Formation

The most important graph of 2012? We asked around for some suggestions last week. We got 34 responses. This was mine. It answers the question: What share of each recovery since 1970 came from selling houses and cars?

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The message is that home and car sales power recoveries. This recovery is different from all others because we just. Aren't. Selling. Enough. Houses.

That might be changing. With home prices rising, construction hours-worked recovering, and multi-family homes making a sustained comeback, 2013 could be the year our economy breaks out of "new normal" growth and gets back to "normal normal" growth.

Behind my optimism is a trend that doesn't get a lot of play in some corners of the financial press. It's household formation. Household means is a group of people living together. It can be six roommates, a four-person nuclear family plus a grandmother in the guest room, or a a young couple of two. Formation means one more of those categories. More formations is good news. It suggests more people getting jobs, getting apartments, getting married, having kids, and (in all likelihood) spending more money to furnish their new households and express their independence.

This recovery, however, has been a story of few jobs, crowded apartments, low marriage-rates, and low birthrates. It all comes down to households. In 2007, household formation (in RED) went horizontal, clearly diverging from our two-decade growth trend (graphs below via Credit Suisse):

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Unemployment among Millennials is about twice the national average, and real wages for young people have declined outright since 2007. As a result, one in three older teens and twentysomethings reported moving back in with their parents. That means they weren't starting new households. They weren't paying rent, taking out mortgages, buying furniture, paying separate utility bills -- all of which fall under the Housing Category, which accounts for nearly a fifth of GDP.

Consider Florida, our fourth-largest state economy and perhaps the worst-hit by the housing crash. The graph below shows the percentage of 25- to 34-year-olds who head a household (renting or owning). "In 2006, half of Floridian young adults had their own place," Credit Suisse reports.  Five years later, 20 percent of that group had moved in with their parents or somebody else. That's an astounding demographic shock to a real-estate-centric economy.

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Okay, but here's the good news. Household formation is miserable now, but it's projected to pick up for a simple reason: an improving economy is bound to encourage young people to get out, buy apartments, and get married, eventually. How fast they start gobbling up apartments and houses is unclear. But Credit Suisse makes three projections: No recovery (unlikely), strong recovery (possible), and consensus recovery (plausible). Here's the impact of each recovery speed on US household formation over the next year.

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And here is how that would translate into more spending on houses (or "residential investment"). Basically, a strong household recovery would coincide with a residential investment boom that took us to 2005 highs.

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Housing probably isn't going to snap back to its pre-bubble peak in the next year. But even normal growth in residential investment would be huge. If residential investment simply returns to its long-term average (going back to the 1990s), "it would add 1.7 percentage points to overall growth in the coming year," Neil Irwin reported for the Washington Post, which would put overall growth in the coming year at about 3.2% -- almost twice as strong as economic growth in 2011, the year that supplies most of these graphs' data.

Housing is the key. And it all starts with formation.

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Plan B's Failure: Not a Disaster for the Fiscal Cliff, but a Disaster for the GOP

Yesterday, the party of the 1 percent became the party of the 0.3 percent.

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Reuters

Six weeks after Republicans failed to get out the vote and learned they can't win as a party for the rich, exclusively, Republican leadership couldn't find the votes to raise taxes on millionaires. Who said elections have consequences?

There was never a remote chance that John Boehner's Plan B would become law. It was always a symbolic vote to let Republicans say they're willing to spare 99.7 percent of the country from a tax increase in 2013. Today, the GOP was hoping to stand before a pool of reporters and tell Democrats: It's on you, now.

Instead, opening night for this little bit of theater was a smashing disaster and the symbolism worked entirely in the opposite direction. It was Republicans who sent the message that they'd rather let taxes go up on everybody than raise taxes for the top 0.3 percent of households. It was Republicans who made the symbolic display that they care more about immediate spending cuts in a weak economy than building an off-ramp before the fiscal cliff. And it was Republicans who appeared to have utterly no idea how to cope with the new inescapable political reality that taxes are going up, no matter what.

Plan B was designed to fail, right from the start. In addition to raising taxes on millionaires (Kryptonite to Republicans) it also cut tax benefits for lower-income families (Kryptonite to Democrats). In fact, taxes would go up by hundreds of dollars for the typical family making less than $50,000, according to the Tax Policy Center. As you can see in the chart below, it's really only families making between $200,000 and $1,000,000 dollars (the 97th to 99.7th percentile of taxpayers) who would get a break under Plan B.*

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Now there are two key dates going forward: January 1 and January 3. On January 1, we're off the cliff. On January 3, the House of Representatives holds the next election for Speaker. In an atmosphere of GOP dissent, Boehner might need Democrats for both votes. He doesn't have enough GOP support to pass a bill that raises taxes, and he might not have enough GOP support to control his own caucus on January 4. The first political reality is that taxes are going up, no matter what. The second political reality is that Boehner will need Democratic votes to pass legislation.

"We've got to make sure that we are not the party of big business, big banks, big Wall Street bailouts, big corporate loopholes, big anything," Louisiana Governor Bobby Jindal said in November. "We cannot be, we must not be, the party that simply protects the rich so they get to keep their toys."

Jindal's comments were both utterly right and devastatingly prescient. The country would benefit from a party with a conservative, market-driven approach to economic inequality and social mobility. One day, it just might get one. But yesterday, in an attempt to show off how reasonable Republicans could be, Boehner accidentally revealed the stark unreasonableness of a party that's defining itself by a smaller number every month. Yesterday, the party of the 1 percent became the party of the 0.3 percent.

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*I will neither rule out, neither will I endorse, the remote possibility that some Republicans resisted voting for Plan B for this reason.

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'Snow Fall' Isn't the Future of Journalism

The New York Times' miraculous mega-multi-media feature "Snow Fall" is a triumph of reporting, design, and creativity. It was immediately hailed by much of the Internet as the "future of journalism." It's not. And that's okay.

If you haven't read the feature yet, do. It's something like magic -- a visceral adventure story about a deadly avalanche that feels more like an interactive documentary that happens to have paragraphs than a newspaper story that happens to have interactives. Particularly ingenious is a section where a map traces doomed skiers' paths down the mountain face as you scroll down the corresponding paragraphs. Further along, an animated video follows the contours of the avalanche sweeping down the same glade, with a clicking sound whose frequency indicates the changing speed of the barreling snow pack. Not just clever. Utterly ingenious.

It's also exhaustively labor-intensive and rare for a reason. The project took six months for John Branch to report. The credits (like I said, it's more like a textual documentary than a news story) include a graphics and design team of 11, a photographer, three video people, and a researcher. As Andrew Kueneman, deputy director of digital design at the Times, told the Atlantic Wire's Rebecca Greenfield, "This story was not produced in our normal CMS ... We don't have the luxury of doing this type of design typically on the web. Now we just have more options and more tools."

Journalists will continue to find more options and build more tools to astonish us. Stuff like this will get better and better and slightly more frequent, one hopes. But it won't become, generally speaking, frequent.

There is no feasible way to make six-month sixteen-person multimedia projects the day-to-day future of journalism, nor is there a need to. Think about this morning. The top national news story is John Boehner's failure to corral votes in the House for a plan to avoid the fiscal cliff. I'm sure there are clever ways to render that story interactively, but, really, why waste the time? Practically everything there is to say about the House GOP intransigence, the odds of a deal this year, the future of Boehner as speaker, and the Democrats' next steps can be said really well with paragraphs. And maybe a timeline. To borrow a construction from venture capital: Text isn't broken.

It's my suspicion that "Snow Fall" won't change the architecture of journalism any more than movies changed the architecture of novels. Some stories yield themselves to dynamic visuals, and most don't, and readers are okay with that. In fact, according to Pew Research, young mobile readers prefer a "print-like experience" over tech features like audio, video, and complex graphics. The emergence of mobile devices reinforces the power and the ease of old, boring, columns of text. For all the ways the Internet is molding our brains, we seem to like reading stories just like our grandparents did.

Give "Snow Fall" the respect it deserves. It doesn't need to bear the augury of "journalism of the future." It's just a rare and sensational gift for readers in the present. That's quite enough.

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The Scariest Thing About the Newspaper Business Isn't Print's Decline, It's Digital's Growth

Emma Gardner of the Economist Group presents a visual look back at digital publishing in 2012. No visual struck me more than the graph below showing the extent of devastation to newspaper print ad sales since 2006: $20 billion in annual revenue, down the drain. In that time, digital ad growth has erased only 2% of the losses. How dreadful. [Quarterly figures below.]

Where did the digital money go? It went to new online marketplaces, and apps, and sites. And Google. Yeah, basically the money went to Google. In 2006, Google made $60 billion less than U.S. newspapers and magazines. Now it makes more ad money than all of U.S. print media combined. Wow.

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The scariest thing to comprehend here isn't that print is dead. Print newspapers aren't dead. They make $20 billion a year off ads. The issue isn't readership, either. More people pay for the Wall Street Journal and New York Times today than they did ten years ago, if you count digital subscriptions. That's not dead, and it's not the scariest thing about the newspaper business.

Look at that first chart again.

The scariest thing about the newspaper business is the idea that digital newspaper advertising is theoretically "alive" and "the future" even though it's growing at 1/50th the pace of print's decline. In the last five years, we've basically figured out one big thing about digital advertising -- the power of search -- while banner ads, native ads, and sponsored ads, and other non-search-advertising innovations haven't been rich enough to pay for anything except the most shoe-string of journalism budgets. Basically, the digital ad business for newspapers stinks. And if it continues its pathetic rate of growth, four things will happen.

First, many papers will erect pay-walls to beg for online subscribers. Second, many newspapers will discover their content is not distinguishing enough to justify digital subscribers and the pay-walls will flop. Third, many newspapers will continue to face newsroom and frequency cuts (e.g. going to three days a week). Fourth, many newspapers will die. They won't die because Google attacked and killed them. They'll die because newspapers have always been an indirect cross-subsidy of soft-news advertising paying for hard-news journalism. Online search simply offers a more direct way to advertisers to reach those soft-news readers.

A Brief Rant Against the People Ranting Against Instagram

Today, Instagram updated its terms of service, and the Internet exploded. The new terms said that businesses could pay Instagram to display your photos "in connection with paid or sponsored content," Nilay Patel explains. So, Miller Lite can use your photos of bars to advertise itself on the site.

If that sounds like whatever to you, then stay away from the tech blogs, which spent Tuesday afternoon in apoplexy. All day, I could feel myself getting angry that everybody was getting angry, and I couldn't quite figure out why. I think this is why:

There's a brilliant Louis CK interview with Conan O'Brien from a few years back, where he recalls listening to an imaginary friend complaining about the hour-long wait before his plane takes off. Louis CK unloads: "Oh really, what happened next? Did you fly through the air incredibly like a bird? Did you partake in the miracle of human flight, you non-contributing zero? Wow, you're flying! It's amazing!"

"Everything's amazing," he concludes, "and nobody's happy."

What the heck does this have to do with Instagram? Getting there.

We live in interesting times in the start-up world. Bio-tech is in a rut. Hardware is risky and expensive. So many of the smartest and most creative entrepreneurs of their generation have dedicated their lives to making you things for free. They're writing software, or creating online marketplaces, for you. Free. Of. Charge. Think about that. Think about how their brilliant software delights you, makes you literally happy, fills your spare time, organizes your work time, invents convenience where you never expected it, swallows your boredom in sepia tones, begs hours of your precious attention, does a bunch of other emotionally and productively and ontologically rewarding stuff ... and almost all of it is either vanishingly cheap or utterly free! Not since the cavemen, probably, did the brightest minds in the world turn their attention to making things that nobody had to pay for.

This is rare gift, made possible by at least two things: The duplicability of code, which drives the price of most software products to zero, and subsides from venture capitalists, who are happy to bankroll these ingenious inventors until they figure out a business model. Oops. I said it. Business model. Yes, so we all know these businesses are in fact business. I won't insult your intelligence with the pedantic reminder that "if you're not paying, you're not the customer, you're the product." Blah blah blah. People get that, I think. But they hate feeling like the product. It degrades them. And so every time one of these "two-sided" companies announces that they need to start attracting the second side (advertisers) in order to keep things happy for the first side (users), there is a freak-out of biblical proportions.

When digital users enter into a contract with a free company, they should have various expectations, including but not limited to: a right to privacy; a right to fair warning of changes to privacy; and a right not to be treated like an unwitting commodity. But they need to develop other expectations, too: That the road to digital monetization leads through a murky and un-mastered terrain; that every large free digital company trying to navigate this road is going to employ strategies like sponsored content that will initially make some people feel uncomfortable; that the content and information we upload to a site will never be truly our own, exclusively; and that we will be asked to pay with the only currency employable on a free site, which is our attention. 

The bottom line is that Instagram is the easiest, most elegant, and most popular photo-taking and -sharing application ever, and that is an achievement worth more than $0.0. Don't worry. They're not selling your photos. Still, everything is amazing, and nobody's happy.

7 Facts About Government Benefits and Who Gets Them

Six in seven households have received some sort of government benefit, according to a new survey from Pew Research Center. Here are some highlights from the report, plus some extra bits of context. These graphs focus on government spending, as opposed to tax benefits -- such as the Earned Income Tax Credit and the lower rate on investment income -- which can also be considered forms of "government assistance," since a dollar not taxed can perform a similar role to a dollar spent.
 
1. The big picture is bigger than 'the 47%.' Fully 55% of all Americans -- including a majority of those self-identifying as Democrats, Republicans, liberals, moderates, and conservatives -- have received benefits from one of these six federal programs: Social Security, Medicare, Medicaid, welfare (TANF), unemployment benefits, and food stamps (SNAP).
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2. ... Actually, it's more than the 70%.  If you broaden to households rather than individuals: "71% of adults are part of a household that has benefited" from at least one of those six programs.

3. In fact, it's the 86%. After you add veteran benefits and college assistance, 70% of individuals -- and 86% of households -- receive a government benefit of some kind. Put differently, one in seven households doesn't receive assistance from the federal government.

4. The demographic breakdown. Federal assistance is more likely to go to women than men (61% vs. 49%); to blacks than whites or Hispanics (64% vs. 56% vs. 50%); and to rural residents than urban or suburban (62% vs. 54% vs. 53%).

Screen Shot 2012-12-18 at 1.59.00 PM.png5. Not just for the old. Most benefits are spent on the elderly, through Social Security and Medicare, and nearly every household with an adult over 65 receives federal benefits of some kind. But perhaps the most common benefit available -- unemployment benefits -- can help Americans as young as teenagers. From the report: "The use of entitlement begins at an early age for many Americans, the survey finds. A third (33%) of all adults ages 18 to 29 say they have received at least one major entitlement payment or service in their lives."

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6. Food Stamps are bigger than you think. You might not guess it from the relative attention paid to each program, but there are nearly as many people on Food Stamps (SNAP) as there are on Medicare.
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7. But nothing's bigger than Social Security ... for now. Although Medicare and Medicaid are projected to grow faster than Social Security in the next ten (and, especially, twenty) years, SS is still the biggest benefit program from the federal government.

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The Big Bipartisan Deal That's About to Save Us From the Fiscal Cliff (Maybe)

The fiscal cliff bargain is coming into focus and it starts with a blockbuster trade. Republicans are ready to place their sacred cow, tax rates for the rich, on the altar for sacrifice. In exchange, Democrats are ready to place their sacred cow, benefits for the elderly, on the altar, as well. Sacrifices all around. There is a Mayan joke here, somewhere.

The deal to avoid automatic tax increases and spending cuts in early 2013 was never going to please everybody. A little screaming was inevitable. It seems only fair, six weeks after the Democrats' decisive victories in the Senate and White House, that Republicans be asked to scream a bit louder about the final compromise. And we're on track for just that. Boehner has opened to the door to higher tax rates above $1 million. Democrats wanted higher tax rates above $250,000. Most of the difference can be bridged with limited deductions for the richest 2 percent or so. In return, Democrats are seriously considering a proposal to slow the growth of Social Security benefits by switching to a different measure of inflation (full explainer here).

Basically, this is a progressive tax increase in exchange for a progressive benefit cut. That's not a bad deal for Democrats. It might even be a good trade.

Liberals would prefer to get their tax increases without giving up anything on entitlements. Second to that fantasy, changing the way we measure inflation is probably the least bad entitlement reform acceptable. It protects the poor more than moving the retirement age for Social Security or Medicare, and it changes Social Security payments very, very slowly. [Update: To protect the very poor who live very long, the solution is simple: Low-income SS rebates, which the administration is already seeking.]

Here's how it would work. Seniors would get the same initial Social Security benefit that they are projected to receive today. But under the new proposal, the checks would grow slower, pegged to a more conservative measure of inflation. That sounds like it would hit low- and high-income recipients equally. But the richer half of the country that reaches the age of 65 can expect to live more than five years longer than the poorer half. Since older recipients will see the bigger cut over time, it's fair to say that slowing the growth of Social Security benefits is a barely progressive, but clearly progressive, cut.

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The switch to a new "chained" consumer price index would cut Social Security benefits, by about $100 billion over 10 years. It would also raise taxes by about $60 billion. Under a slower-growing measure of inflation, more households would move into higher brackets, taxing their top dollars at higher rates. Measuring the distribution of tax changes under chained-CPI is a bit controversial, but Marc Goldwein and Adam Rosenberg calculated that "more than 40 percent of the additional revenues generated by the chained CPI would come from the top quintile."

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Trading a clearly progressive tax hike for a marginally progressive spending cut should be an acceptable exchange. But it is not yet a *good deal.* Ezra Klein reports that unemployment benefits and a dash of extra infrastructure spending is forthcoming. Good news. But I'm miffed that the White House is reportedly giving up on the payroll tax cut, which is great stimulus, and the debt ceiling, which is an awful gimmick that has been used to squeeze further cuts from the White House.


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The 4 Rich Countries Where Women Out-Earn Men (With 1 Huge Caveat)

We have to talk about the gender wage gap in Ireland. It's the highest in the world. But there's a catch. It's not men earning more than women. It's women -- those without children, at least -- earning more than men.

Irish women without kids earn 17 percent more than the typical male worker, according to new research from the OECD. Along with Australia, Luxembourg, and the Netherlands, it is one of four rich countries where women without children report higher wages than men. The graph below shows that gender pay gap. In Germany, the U.S., Korea, and Japan, by comparison, childless women average between 3% and 24% lower wages than men.

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Once kids enter the picture, the picture changes.

The second graph here is the same as the first, but with red bars showing the gender gap that emerges when you compare female workers with children (many of whom move to part-time jobs) to all men. In Australia, women without children out-earn men more than any other country except Ireland; but after children, the wage gap plunges to U.S.-levels.

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That leads us to the final graph: The cost of kids. I wanted to calculate and show how far women's earnings fall behind men's after they have children in each of these countries. This graph has the answer. In the Netherlands, women work almost 2 hours more per day than men, and female employment has climbed to over 70% if you factor in part-time workers, the cost of having children is about 7 percentage points compared to male earnings. In Korea, where more married women are expected to leave their jobs and female participation rates haven't much budged for 20 years, according to OECD, female earnings plummet compared to men after kids.

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_______________

BONUS GRAPH: More from OECD for you stat heads...

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A Simple Graph Showing the American Manufacturing Worker Is Suddenly an Incredible Bargain

This month's Atlantic magazine predicts that we are on the verge of a U.S.-based manufacturing renaissance, as companies see the advantages to making more goods at home, such as more control over the final product, lower energy costs from moving goods across an ocean, and a falling "wage gap."

Simply put, U.S. factory workers are a much better deal than they were just ten years ago.

Here is a T. Rowe Price graph of unit labor costs -- basically, that's a measure of how productive our manufacturing workers are -- which shows that U.S. has spent the last ten years gaining on some of our key trading partners. (When these lines are going down, that means U.S. factory workers are getting cheaper relative to the competition...)

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... so that's exactly what's happened. Chinese workers used to be a huge discount for American companies. But they've lost half of that productivity discount to the U.S. in a decade. Canada and Germany have lost about 40% of their advantage.

As Alan Tonelson wrote out to James Fallows in an email published on our site, one would expect U.S. manufacturing to grow faster than a sluggish U.S. economy if it's truly in a renaissance (as it did in 2010 and 2011). Instead, GDP has grown by about 2% percent in 2012, while manufacturing output "has actually fallen - by 0.54 percent."

He's got a point. Long story short about U.S. manufacturing: It's had an awful half-century, an awful, awful last decade, a pretty good last two years, and a rough 2012 (much of it thanks to trouble with overseas markets as opposed to production problems inside our own borders.) But our cover stories don't guarantee that manufacturing will lead the next phase of the recovery, starting in January, but rather that there are unmissable trends that portend a shift of factory activity back to the U.S. in the next few years. I think that's right, too.

And here is one truly unmissable trend: U.S. manufacturing workers haven't been this good a bargain in decades.

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Do Americans Want More or Less Gun Control? Both, Actually

We don't yet know if today's tragedy in Connecticut will spark a national debate over gun control, or whether, like many massacres before it, it will fade quietly without leaving its mark on a single law. If the past is any indication, the public response to these shootings isn't what you might think.

Three graphs tell the story. The first, from Quartz, shows that public support for gun control doesn't go up after mass shootings in the US. In fact, it has repeatedly gone down. Those down-ticks are part of a growing public aversion to gun control that dates back to the early 1990s.

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So most Americans are against gun control right? Not so fast. The second graph, from a truly spectacular post by Ezra Klein, shows that there is broad public support for specific gun control policies, in particular: background checks; gun registration; banning high-capacity clips; and banning semi-automatics.

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As a principle, "gun control" isn't popular. But specific gun control laws have national support. Yet, it gets more complicated. Even the term "national support" belies demographic gaps.

While nearly every demo -- men, women, white, blacks, Democrats, Republicans, north, south -- is more likely to support gun rights today than in the early 1990s, it remains true that fewer than half of the following demographics are clearly anti-gun-ownership-rights, in general: women, blacks, Democrats, and northeast residents. More than 55% of men and Republicans recently told Pew it was more important to protect rights of Americans to own guns.


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A Giant Statistical Round-Up of the Income Inequality Crisis in 16 Charts

Now we are engaged in a great tug-of-war over a few points in the top tax rate in Washington. But even if the White House pulls hardest, it won't amount to much of a victory for the long-suffering middle class. The sources of their income stagnation are too deep, too varied, and too long-term for Clinton-era tax rates to cure them.

"There is a huge amount of focus on progressive taxes in our policy world but progressive taxes are not much of a solution to this," said Lawrence Mishel, president of the left-leaning Economic Policy Institute. "We need to get unemployment down rapidly. We need to greatly change our labor standards. We need to raise the minimum wage."

He's right: The middle class crisis -- and its resulting income inequality -- is the most important economic story of our time. There are a million ways to tell it, and here's another: an annotated slide show, culled from the amazing 2012 edition of the State of Working America from EPI.

Here we go:

ANNOTATED CHART-GUIDE TO THE MIDDLE CLASS CRISIS

The income of a typical working-age family grew considerably in the late 1990s. Around 2000, it stopped growing. In 2007, it started falling.

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Adding to the mystery is the remarkable de-coupling of productivity from real hourly compensation for all workers, including college graduates. The break seems to have occurred in the 1970s and accelerated very recently. Productivity grew steadily in the 2000s. Compensation didn't. It even hit a wall for college graduates.

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Where did the gains from productivity go? Well, they went to the top. Household income, adjusted for inflation, has grown 12X more for the top 1% than for the middle 20% ... and 24X more than the bottom 20%.

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The full story of income inequality cannot simply be told with wages, where the 40-year growth gap between the top 10% and the rest is "only" about two-to-one.

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To understand the full story, you have to look at capital income -- from assets like housing and stocks and bonds. This is where income growth for the top 1% has positively exploded, taking income inequality to record highs.

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This is not a new trend. This is an old trend going back to before the Reagan administration. Since 1979, the top 5% took home more than half of total income growth. The top 1% took nearly 40%.

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EPI's conclusion that health care costs and technology have nothing to do with stagnating wages for the middle class is controversial (see here and here for other takes). But its diagnosis for the three "wage gaps" is still compelling. Slide here, graphs to follow.

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First, let's look at the gap between the super-super rich and the rest. About 60% of the increase in the top 1%'s share of total income seems to come from the expansion of the financial sector and the explosion in executive pay in non-financial compensation.

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At the same time that their incomes have grown, effective tax rates on the super-super rich have fallen, especially since our laws give preference to income from capital gains. This is huge, because the top 1% has controlled more than 40% of stock market wealth since the 1980s. The next 9% owns another 40%. Stock wealth hasn't exactly democratized.

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Since 1960, average effective tax rates have fallen dramatically for the top 0.1% -- much of it thanks to preferences for capital gains income. Progressive taxation won't fix the middle class crisis, Mishel pointed out to me over the phone, but it can discourage sky-high CEO salaries and provide more public funds to pay for infrastructure, education, and a safety net.

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  We're moving from the tippy-top of income to the very bottom here. As taxes have fallen at the top, the minimum wage has fallen at the bottom. In 1964, the minimum wage was about 50% of the average worker's hourly earnings. By 2011, that figure fell to 37%.

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Although the minimum wage probably has a light effect on middle-class wages, it goes a long way toward explaining the falling market wages of the very poor -- especially among women, for whom it explains about two-third of the "50/10 wage gap" change in the last 40 years.

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  Explaining the stagnation of the middle class is more complicated. According to EPI, the story begins in manufacturing, where trade with less developed nations (who can produce cheaper goods with cheaper labor) hurt wages among the non-college-educated class that once relied on manufacturing jobs.

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As manufacturing eroded, so did unions, whose coverage fell from 27% in the early 1970s to just 13% in the late 2000s. Without unions, middle class workers without skills to move into higher-paying jobs lacked the collective power to bargain for higher wages.

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An under-rated source of income growth for the middle class in the last 30 years, in face of slow-growing hourly wages, has been increased hours and the rise of dual-earner households, where the mother and father supplement each others' income. As a result, household income might actually *understate* the middle-class crisis by counting the rising participation of women.

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Upshot: Middle-class household income grew by about 19 percent between 1979 and 2007. But after accounting for rising health care costs ($1 buys less care every year), subtracting government transfers like unemployment insurance, and adjusting for rising hours worked ... you find that middle-class household income actually grew by only 4.9% across four decades.

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So, there's your crisis. And it's not something we can fix with a tax tweak for the top 2%.

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How Do Millennials Like to Read the News? Very Much Like Their Grandparents

Attention publishers: For all the attention given to "bold rich multi-media experiences," young mobile news readers still prefer stories the way their great-great-grandparents did: In columns of text.

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Reuters

In the eyes of employers, marketers, and brand gurus, Generation Y tends to be treated like a separate species, forged in the primordial stew of Internet, whose habits are so positively alien to the rest of the country that they've inspired a cottage industry: The How-Do-You-Solve-a-Problem-Like-Millennials? genre.

But a new report from the Pew Research Center (pdf) suggests that, when it comes to reading the news on mobile devices, young people aren't so different. First, they use their tablets and smartphones to read the news at nearly identical rates to 30- and 40-somethings. According to Pew, between 30 and 50 percent of practically every demographic, except seniors, uses mobile phones and tablets to read news -- whether it's men or women, college-educated or not, making less than $30,000 per year or more than $75,000. All told: Thirtysomethings and fortysomethings are just as likely as teens and twentysomethings to use their smartphones and tablets for news.

There are some small differences. Men are more likely to read longer articles. Women are more likely to use social media. Non-whites are more likely to watch videos. But the trends are consistent across the under-50 demographic. When it comes to reading the news, Millennials aren't the unique demographic. Seniors who haven't transitioned from print are.

Here's another surprise. Young mobile readers don't want apps and mobile browsers that look like the future. They want apps that look like the past: 58% of those under 50, and 60% of Millennials, prefer a "print-like experience" over tech features like audio, video, and complex graphics. That preference toward plain text "tends to hold up across age, gender and other groups." Pew reports: "Those under 40 prefer the print-like experience to the same degree as those 40 and over."

Publishers be warned: For all the attention given to *rich multi-media experiences* news-readers still enjoy reading the news the way their great-grandparents did: In columns of paragraphs.

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Let's close with some happy news for digital publishers: Young people, especially non-whites, are considerably more likely to interact with ads on tablets than older readers (smartphones, with their impossible small screens and awful AdMob invaders, remain a separate challenge). Interested in text paragraphs and receptive to advertising? Maybe Millennials are easier than we thought.

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Picking up the Pieces After the Tornado in Moore, Oklahoma

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