David R. Just and Brian Wansink

David R. Just and Brian Wansink conduct research at the Cornell Center for Behavioral Economics in Child Nutrition Programs. They are, respectively, an associate professor of economics and the John S. Dyson Professor of Marketing at Cornell University.

David R. Just and Brian Wansink: This week

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The 86-Year-Old Farmer Who Won't Quit

A filmmaker returns to his hometown to profile the patriarch of a family farm

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Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

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Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

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An Ingenious 360-Degree Time-Lapse

Watch the world become a cartoonishly small playground

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The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

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