David R. Just and Brian Wansink

David R. Just and Brian Wansink conduct research at the Cornell Center for Behavioral Economics in Child Nutrition Programs. They are, respectively, an associate professor of economics and the John S. Dyson Professor of Marketing at Cornell University.

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CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

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Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

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A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

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In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

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What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

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Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

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