by Chris Bodenner
The Metropolitan Police of London combined YouTube and Choose Your Own Adventure to help keep knives off the streets:
See web-only content:
http://www.theatlantic.com/daily-dish/archive/2009/08/cool-ad-watch/197079/
This article available online at:
http://www.theatlantic.com/daily-dish/archive/2009/08/cool-ad-watch/197079/
