A Finnish company rescues letters from discarded neon business signs and re-purposes them:
When company signs and logos are taken down, they get demolished. We recycle the characters into individual design objects. We dismantle the letters, clean them up, add a new transformer, LED lights and the power cord, and put them back together.
Very hipster chic.
This article available online at:
http://www.theatlantic.com/daily-dish/archive/2009/05/lost-letters/202096/
