Prepare to have your mind blow all over the keyboard (hat tip: dw):
See web-only content:
http://www.theatlantic.com/daily-dish/archive/2009/03/this-is-web-40/204866/
This article available online at:
http://www.theatlantic.com/daily-dish/archive/2009/03/this-is-web-40/204866/
